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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of purchasing and supply management"
~isPartOf:"The marketing review"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Digitization"
~subject:"Innovation"
~subject:"Online-Marketing"
~subject:"Social Web"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of contemporary hospitality management
Journal of business research : JBR
Journal of purchasing and supply management
The marketing review
Information systems management
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
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Affiliate marketing : an overview and analysis of emerging literature
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Alryalat, …
- In:
The marketing review
17
(
2017
)
1
,
pp. 33-50
Persistent link: https://www.econbiz.de/10011760026
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2
Mobile banking : a trade-off between mobile technology and service for consumers' behavioural intention
Shareef, Mahmud Akhter
;
Dutta, Shantanu
;
Dwivedi, …
- In:
The marketing review
17
(
2017
)
4
,
pp. 427-449
Persistent link: https://www.econbiz.de/10011861377
Saved in:
3
Social media marketing and advertising
Dwivedi, Yogesh Kumar
;
Kapoor, Kawaljeet Kaur
;
Chen, Hsin
- In:
The marketing review
15
(
2015
)
3
,
pp. 289-309
Persistent link: https://www.econbiz.de/10011438101
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