//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~person:"Bellenger, Danny N."
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand performance
Markenimage
Simulation
B-to-B-Marketing
4
Business-to-business marketing
4
Economics of information
2
Informationsökonomik
2
Absatz
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Complexity management
1
Consumer behaviour
1
Customer data
1
Key account management
1
Key-Account-Management
1
Knowledge management
1
Komplexitätsmanagement
1
Konsumentenverhalten
1
Kundendaten
1
Markenartikel
1
Markenführung
1
Marketing theory
1
Marketingtheorie
1
Material requirements
1
Materialbedarf
1
Organisationale Entscheidung
1
Organizational behaviour
1
Organizational decision-making
1
Partial least squares
1
Partielle kleinste Quadrate
1
Performance management
1
Performance-Management
1
Qualitative research
1
Regression analysis
1
Regressionsanalyse
1
Relationship marketing
1
Sales
1
Sales failure
1
Sales performance
1
Sales promotion
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Bellenger, Danny N.
Christodoulides, George
3
Mohan, Mayoor
3
Brown, Brian P.
2
Casidy, Riza
2
Ewing, Michael
2
Hill, Ronald Paul
2
Kumar, V.
2
Marquardt, Adam J.
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Watkins, Alison
2
Adeola, Ogechi
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Arnett, Dennis B.
1
Backhaus, Klaus
1
Basu, Sriparna
1
Baumgarth, Carsten
1
Behl, Abhishek
1
Bengtsson, Maria
1
Beverland, Michael B.
1
Biedenbach, Galina
1
Bischoff, Lena
1
Bogomolova, Svetlana
1
Botha, Elsamari
1
Brown, Brian
1
Bruhn, Manfred
1
Budhwar, Pawan S.
1
Bujac, Andreea I.
1
Capon, Noel
1
Chang, Yu
1
Cohen, Greg S.
1
Coleman, Darren
1
Davari, Arezoo
1
Davis, Donna F.
1
De Chernatony, Leslie
1
Deng, Qi
1
Donthu, Naveen
1
Du, Mingfei
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->