What factors influence buying center brand sensitivity?
Brian P. Brown; Alex R. Zablah; Danny N. Bellenger; Naveen Donthu
| Year of publication: |
2012
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|---|---|
| Authors: | Brown, Brian P. ; Zablah, Alex R. ; Bellenger, Danny N. ; Donthu, Naveen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 3, p. 508-520
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Materialbedarf | Material requirements | Markenimage | Brand image | Organisationale Entscheidung | Organizational decision-making | Komplexitätsmanagement | Complexity management | Markenführung | Brand management | Informationsökonomik | Economics of information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009546594