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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~subject:"Brand performance"
~subject:"Business network"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Business network
Markenimage
Simulation
B-to-B-Marketing
631
Business-to-business marketing
631
Lieferantenmanagement
355
Supplier relationship management
355
Beziehungsmarketing
163
Relationship marketing
163
Marketing management
89
Marketingmanagement
89
Unternehmensnetzwerk
71
Brand management
68
Markenführung
68
E-commerce
66
Electronic Commerce
66
Selling
63
Verkauf
63
Consumer behaviour
59
Konsumentenverhalten
59
B2B
54
Salespeople
54
Social Web
54
Social web
54
Verkaufspersonal
54
Internet marketing
51
Online-Marketing
51
Brand image
49
Value creation
46
Betriebliche Wertschöpfung
45
Customer value
40
Kundenwert
40
Bibliometrics
36
Bibliometrie
36
Marketing theory
36
Marketingtheorie
36
Innovation
32
Firm performance
31
Unternehmenserfolg
30
Lieferkette
28
Marketing
28
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1
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Article
115
Book / Working Paper
5
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Aufsatz in Zeitschrift
Article in journal
120
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7
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7
Case study
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Fallstudie
3
Conference paper
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Aufsatz im Buch
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English
120
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Henneberg, Stephan
11
Naudé, Peter
7
Cova, Bernard
4
Andersen, Poul Houman
3
Christodoulides, George
3
Mohan, Mayoor
3
Mouzas, Stefanos
3
Prévot, Frédéric
3
Ramos, Carla
3
Rod, Michel
3
Spencer, Robert
3
Zolkiewski, Judy
3
Brown, Brian P.
2
Casidy, Riza
2
Ellis, Nick
2
Ewing, Michael
2
Forkmann, Sebastian
2
Gabrielsson, Mika
2
Hill, Ronald Paul
2
Kim, Woonho
2
Kumar, V.
2
Lowe, Sid
2
Marquardt, Adam J.
2
Matthyssens, Paul
2
Mitrega, Maciej
2
Nyadzayo, Munyaradzi W.
2
Ojansivu, Ilkka
2
Paliwoda, Stanley J.
2
Pitt, Leyland F.
2
Purchase, Sharon
2
Vandenbempt, Koen
2
Watkins, Alison
2
Abrahamsen, Morten H.
1
Adeola, Ogechi
1
Akhtar, Pervaiz
1
Anaza, Nwamaka A.
1
Arnett, Dennis B.
1
Aspara, Jaakko
1
Awan, Usama
1
Backhaus, Klaus
1
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IMP Group
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
31
Journal of business research : JBR
17
Journal of business-to-business marketing
13
Journal of marketing
3
The journal of brand management : an international journal
3
European journal of marketing
2
European journal of marketing : EJM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Marketing theory
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Asian business & management
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Critical perspectives on international business
1
Decision sciences
1
Economic and business review : EBR
1
Economic research
1
Electronic markets : the international journal on networked business
1
Entrepreneurial business and economics review : EBER
1
Entrepreneurship research journal : ERJ
1
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
International journal of entrepreneurial venturing
1
International journal of networking and virtual organisations : IJNVO
1
International journal of procurement management
1
International journal of services and operations management
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
Journal of enterprising culture
1
Journal of euromarketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
120
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1
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120
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date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
3
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
4
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
5
Editorial: the parallax nature of studying business markets, relationships and networks
Andersen, Poul Houman
;
Kim, Woonho
;
Medlin, Christopher J.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A5-A7
Persistent link: https://www.econbiz.de/10014333937
Saved in:
6
When does boundary-spanner burnout connect participation and customer relationship performance? : the role of the firm's network centrality and network density
Yeniaras, Volkan
;
Gölgeci, Ismail
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333951
Saved in:
7
Managing resource loops in circular supply chains : a taxonomy of multi-sided platforms in the B2B setting
Franzò, Simone
;
Urbinati, Andrea
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 185-197
Persistent link: https://www.econbiz.de/10014454888
Saved in:
8
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
9
Development of business-to-business relationships in turbulent environments
Zafari, Katayoun
;
Biggemann, Sergio
;
Garry, Tony
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014369268
Saved in:
10
Editorial: business networks and sustainability : past, present and future
Harrison, Debbie
;
Prenkert, Frans
;
Hasche, Nina
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. A10-A17
Persistent link: https://www.econbiz.de/10014369291
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