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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~subject:"Brand performance"
~subject:"Kundenwert"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Kundenwert
Markenimage
Simulation
B-to-B-Marketing
631
Business-to-business marketing
631
Lieferantenmanagement
355
Supplier relationship management
355
Beziehungsmarketing
163
Relationship marketing
163
Marketing management
89
Marketingmanagement
89
Business network
71
Unternehmensnetzwerk
71
Brand management
68
Markenführung
68
E-commerce
66
Electronic Commerce
66
Selling
63
Verkauf
63
Consumer behaviour
59
Konsumentenverhalten
59
B2B
54
Salespeople
54
Social Web
54
Social web
54
Verkaufspersonal
54
Internet marketing
51
Online-Marketing
51
Brand image
49
Value creation
46
Betriebliche Wertschöpfung
45
Customer value
40
Bibliometrics
36
Bibliometrie
36
Marketing theory
36
Marketingtheorie
36
Innovation
32
Firm performance
31
Unternehmenserfolg
30
Lieferkette
28
Marketing
28
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Undetermined
51
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Article
88
Book / Working Paper
2
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Aufsatz in Zeitschrift
Article in journal
90
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
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All
English
90
Author
All
Keränen, Joona
5
Eggert, Andreas
4
Terho, Harri
4
Ulaga, Wolfgang
4
Christodoulides, George
3
Kleinaltenkamp, Michael
3
Mohan, Mayoor
3
Aarikka-Stenroos, Leena
2
Brown, Brian P.
2
Casidy, Riza
2
Elgeti, Laura
2
Ewing, Michael
2
Haas, Alexander
2
Hill, Ronald Paul
2
Kumar, V.
2
Marquardt, Adam J.
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Rajala, Risto
2
Salonen, Anna
2
Watkins, Alison
2
Adeola, Ogechi
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Apostolidis, Chrysostomos
1
Arlanagic-Kalajdzic, Maja
1
Arnett, Dennis B.
1
Babu, Mujahid Mohiuddin
1
Backhaus, Klaus
1
Balboni, Bernardo
1
Basu, Sriparna
1
Baumann, Jasmin
1
Baumgarth, Carsten
1
Behl, Abhishek
1
Bellenger, Danny N.
1
Bengtsson, Maria
1
Beverland, Michael B.
1
Biedenbach, Galina
1
Bischoff, Lena
1
Bischoff, Pirmin
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
25
Journal of business research : JBR
16
Journal of business-to-business marketing
9
Journal of marketing
7
Marketing theory
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of customer behaviour
2
Journal of marketing analytics : JMA
2
Journal of service research
2
Management decision : MD
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Business strategy and the environment
1
Businesses
1
California management review
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Economic research
1
European journal of marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Information systems and e-business management : ISeB
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of services and operations management
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
Journal of creating value
1
Journal of forest economics : JFE
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of modelling in management
1
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ECONIS (ZBW)
90
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90
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
5
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
6
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
7
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
8
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
9
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
10
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
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