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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of e-business research : an official publication of the Information Resources Management Association"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Simulation
Unternehmenserfolg
B-to-B-Marketing
631
Business-to-business marketing
631
Lieferantenmanagement
355
Supplier relationship management
355
Beziehungsmarketing
163
Relationship marketing
163
Marketing management
89
Marketingmanagement
89
Business network
71
Unternehmensnetzwerk
71
Brand management
68
Markenführung
68
E-commerce
66
Electronic Commerce
66
Selling
63
Verkauf
63
Consumer behaviour
59
Konsumentenverhalten
59
B2B
54
Salespeople
54
Social Web
54
Social web
54
Verkaufspersonal
54
Internet marketing
51
Online-Marketing
51
Brand image
49
Value creation
46
Betriebliche Wertschöpfung
45
Customer value
40
Kundenwert
40
Bibliometrics
36
Bibliometrie
36
Marketing theory
36
Marketingtheorie
36
Innovation
32
Firm performance
31
Lieferkette
28
Marketing
28
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Aufsatz in Zeitschrift
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81
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Christodoulides, George
3
Henneberg, Stephan
3
Mohan, Mayoor
3
Naudé, Peter
3
Bag, Surajit
2
Brown, Brian P.
2
Casidy, Riza
2
Chatterjee, Sheshadri
2
Ewing, Michael
2
Gupta, Shivam
2
Hill, Ronald Paul
2
Kumar, V.
2
Marquardt, Adam J.
2
Ngo, Liem Viet
2
Nyadzayo, Munyaradzi W.
2
O'Cass, Aron
2
Pitt, Leyland F.
2
Rollins, Minna
2
Watkins, Alison
2
Adeola, Ogechi
1
Akhtar, Pervaiz
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bogomolova, Svetlana
1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of e-business research : an official publication of the Information Resources Management Association
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
27
Journal of business research : JBR
14
Journal of business-to-business marketing
8
European journal of marketing : EJM
3
The journal of brand management : an international journal
3
Asia Pacific business review
2
Cogent business & management
2
Economic research
2
Journal of marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Asia Pacific journal of marketing and logistics
1
Business process management journal
1
Businesses
1
Central European business review : CEBR
1
Decision sciences
1
European business review
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
International journal of business excellence : IJBEX
1
International journal of business performance and supply chain modelling : IJBPSCM
1
International journal of cross cultural management
1
International journal of economics and finance
1
International journal of electronic business
1
International journal of entrepreneurial venturing
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
Journal for international business and entrepreneurship development
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
Journal of global operations and strategic sourcing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
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ECONIS (ZBW)
81
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1
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81
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
Implications of dynamic capabilities on triple bottom line performance after the COVID-19 pandemic : an empirical insight from B2B marketing perspective
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Ferraris, Alberto
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 240-252
Persistent link: https://www.econbiz.de/10014454898
Saved in:
6
Climate change adaptation capability, business-to-business marketing capability and firm performance : integrating institutional theory and dynamic capability view
Bag, Surajit
;
Srivastava, Gautam
;
Gupta, Shivam
;
Zhang, …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 470-483
Persistent link: https://www.econbiz.de/10014455299
Saved in:
7
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
8
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
9
Avoiding crisis-driven business failure through digital dynamic capabilities. B2B distribution firms during the COVID-19 and beyond
Zia, Najam ul
;
Shamim, Saqib
;
Zeng, Jing
;
Awan, Usama
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 14-29
Persistent link: https://www.econbiz.de/10014433594
Saved in:
10
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
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