Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Year of publication: |
2024
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Authors: | Maduku, Daniel K. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 27-42
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Subject: | B2B firms | Firm performance | Social media | Social media marketing | Technology adoption | Technology assimilation | Online-Marketing | Internet marketing | Social Web | Social web | B-to-B-Marketing | Business-to-business marketing | Unternehmenserfolg | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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