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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~subject:"Relationship marketing"
~subject:"Social Web"
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Search: subject_exact:"Differentielle Psychologie"
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Relationship marketing
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Personality psychology
377
Persönlichkeitspsychologie
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Consumer behaviour
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Business start-up
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Unternehmensgründung
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Bauer, Brittney C.
2
Black, Iain
2
Chaker, Nawar N.
2
Itani, Omar S.
2
Kalra, Ashish
2
Veloutsou, Cleopatra
2
Agnihotri, Arpita
1
Agnihotri, Raj
1
Altinigne, Nesenur
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Arnold, Mark J.
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1
Bodur, H. Onur
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of entrepreneurship and small business
Journal of business research : JBR
Psychology & marketing
Journal of retailing and consumer services
14
European journal of marketing : EJM
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of hospitality management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
The journal of brand management : an international journal
7
Journal of hospitality marketing & management
6
Journal of travel and tourism marketing
6
The journal of product & brand management
6
Journal of marketing communications
5
Journal of service management
5
Technological forecasting & social change : an international journal
5
The journal of services marketing
5
International journal of advertising : the review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
Journal of internet commerce
4
Journal of marketing research : JMR
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of the Academy of Marketing Science
4
Neue betriebswirtschaftliche Forschung : Nbf
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of consumer behaviour : an international research review
3
Journal of consumer marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of management information systems : JMIS
3
Journal of marketing for higher education
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
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37
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1
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
2
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
3
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
4
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
5
Use of metaverse in socializing : application of the big five personality traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
6
Conscientious enterprises : the role of decision makers' social identity and the preference to engage in B2B relationships
Vallaster, Christine
;
Cesinger, Beate
;
Niemand, Thomas
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 216-228
Persistent link: https://www.econbiz.de/10014369264
Saved in:
7
A desire for success : exploring the roles of personal and job resources in determining the outcomes of salesperson social media use
Kalra, Ashish
;
Chaker, Nawar N.
;
Singh, Rakesh Kumar
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 202-214
Persistent link: https://www.econbiz.de/10014433586
Saved in:
8
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
9
Why do frontline employees speak up on behalf of customers? : the influence of supervisors versus coworkers and the role of intrapersonal factors
Gazzoli, Gabriel
;
Shabazz, Siddeeq M.
;
Arnold, Todd J.
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534229
Saved in:
10
How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira
;
Duarte, Maria Margarida
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
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