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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of financial services marketing : JFSM"
~language:"eng"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Subject
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Brand image
Beziehungsmarketing
756
Relationship marketing
756
Consumer behaviour
245
Konsumentenverhalten
245
Lieferantenmanagement
223
Supplier relationship management
223
Customer satisfaction
190
Kundenzufriedenheit
190
B-to-B-Marketing
158
Business-to-business marketing
158
Dienstleistungsqualität
153
Service quality
153
Hotel industry
87
Hotellerie
87
Brand management
73
Customer value
73
Kundenwert
73
Markenführung
73
Gastronomie
65
Restaurant industry
65
Markenimage
61
Confidence
60
Marketing management
60
Marketingmanagement
60
Vertrauen
60
Salespeople
59
Verkaufspersonal
59
Customer integration
56
Kundenintegration
56
Betriebliche Wertschöpfung
49
Value creation
49
Social Web
47
Social web
47
Emotion
43
Selling
43
Verkauf
43
Firm performance
42
Unternehmenserfolg
42
USA
40
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44
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Article
61
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
61
Language
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English
Author
All
Han, Heesup
3
Hyun, Sunghyup Sean
3
Song, Hak-jun
3
Ewing, Michael
2
Hwang, Jinsoo
2
Jang, Soocheong
2
Kim, Jinkyung Jenny
2
Nyadzayo, Munyaradzi W.
2
Rather, Raouf Ahmad
2
Sreejesh, S.
2
Wong, IpKin Anthony
2
Ahn, Jiseon
1
Andreini, Daniela
1
Baek, Ingee
1
Bai, Billy
1
Baloglu, Seyhmus
1
Basu, Sriparna
1
Bengtsson, Maria
1
Bergamschi, Mara
1
Bianchi, Constanza
1
Biedenbach, Galina
1
Brodie, Roderick J.
1
Bruhn, Manfred
1
Busser, James A.
1
Cacho-Elizondo, Silvia
1
Capon, Noel
1
Casidy, Riza
1
Choe, Ja Young
1
Choe, Yunseon
1
Chua, Bee-Lia
1
Cretu, Anca E.
1
Davari, Arezoo
1
Day, Jonathon
1
Deng, Qi
1
Devlin, James
1
Drennan, Judy
1
Du, Mingfei
1
Dwivedi, Yogesh Kumar
1
Enke, Margit
1
Fang, Dalu
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
Journal of financial services marketing : JFSM
Journal of business research : JBR
102
The journal of product & brand management
78
The journal of brand management : an international journal
69
Journal of retailing and consumer services
68
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Journal of strategic marketing
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of marketing communications
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The international review of retail, distribution and consumer research
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
7
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ECONIS (ZBW)
61
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61
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1
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
5
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
6
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
7
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
8
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
9
Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
10
The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing
;
Prayag, Girish
;
Song, Hanqun
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
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