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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Brand image"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Brand image
Marketing management
Beziehungsmarketing
756
Relationship marketing
756
Consumer behaviour
245
Konsumentenverhalten
245
Lieferantenmanagement
223
Supplier relationship management
223
Customer satisfaction
190
Kundenzufriedenheit
190
B-to-B-Marketing
158
Business-to-business marketing
158
Dienstleistungsqualität
153
Service quality
153
Hotel industry
87
Hotellerie
87
Brand management
73
Customer value
73
Kundenwert
73
Markenführung
73
Gastronomie
65
Restaurant industry
65
Markenimage
61
Confidence
60
Marketingmanagement
60
Vertrauen
60
Salespeople
59
Verkaufspersonal
59
Customer integration
56
Kundenintegration
56
Betriebliche Wertschöpfung
49
Value creation
49
Social Web
47
Social web
47
Emotion
43
Selling
43
Verkauf
43
Firm performance
42
Unternehmenserfolg
42
USA
40
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Article
113
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Aufsatz in Zeitschrift
Article in journal
113
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English
113
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Terho, Harri
6
Hyun, Sunghyup Sean
4
Han, Heesup
3
Song, Hak-jun
3
Agnihotri, Raj
2
Ahn, Jiseon
2
Chen, Annie Huiling
2
Eggert, Andreas
2
Ewing, Michael
2
Gölgeci, Ismail
2
Haas, Alexander
2
Hwang, Jinsoo
2
Jaakkola, Elina
2
Jang, Soocheong
2
Kim, Jinkyung Jenny
2
Mehrabi, Hamed
2
Nyadzayo, Munyaradzi W.
2
Paswan, Audhesh
2
Peng, Norman
2
Rather, Raouf Ahmad
2
Sreejesh, S.
2
Ulaga, Wolfgang
2
Wong, IpKin Anthony
2
Alcántara-Pilar, Juan Miguel
1
Andersen, Poul Houman
1
Andreini, Daniela
1
Archer-Brown, Chris
1
Arnett, Dennis B.
1
Back, Ki-Joon
1
Baek, Ingee
1
Bai, Billy
1
Baloglu, Seyhmus
1
Barrio-García, Salvador del
1
Barroso, Carmen
1
Basu, Sriparna
1
Bengtsson, Maria
1
Bergamschi, Mara
1
Beverland, Michael B.
1
Bianchi, Constanza
1
Biedenbach, Galina
1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
Journal of financial services marketing : JFSM
Journal of business research : JBR
142
Journal of retailing and consumer services
89
The journal of product & brand management
82
The journal of brand management : an international journal
73
Journal of strategic marketing
45
Asia Pacific journal of marketing and logistics
36
The journal of business & industrial marketing
35
Cogent business & management
33
European journal of marketing : EJM
33
Psychology & marketing
26
Journal of travel and tourism marketing
25
Journal of marketing management : MM
24
International journal of internet marketing and advertising : IJIMA
22
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
Journal of marketing communications
21
International journal of contemporary hospitality management
19
Business horizons
18
Journal of hospitality marketing & management
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Tourism management : research, policies, practice
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing
15
Journal of retailing
15
International journal of electronic customer relationship management : IJECRM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
The service industries journal
14
International review on public and non-profit marketing
13
Journal of business ethics : JOBE
13
Journal of marketing analytics : JMA
13
Marketing letters : a journal of research in marketing
13
European journal of marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Pakistan journal of commerce and social sciences
12
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ECONIS (ZBW)
113
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113
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1
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian Ken
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
2
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
3
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
4
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
5
An emprical examination of customer value proposition implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
6
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
7
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
8
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
9
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
10
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
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