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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of financial services marketing : JFSM"
~subject:"Brand image"
~subject:"Vertrauen"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Brand image
Vertrauen
Beziehungsmarketing
756
Relationship marketing
756
Consumer behaviour
245
Konsumentenverhalten
245
Lieferantenmanagement
223
Supplier relationship management
223
Customer satisfaction
190
Kundenzufriedenheit
190
B-to-B-Marketing
158
Business-to-business marketing
158
Dienstleistungsqualität
153
Service quality
153
Hotel industry
87
Hotellerie
87
Brand management
73
Customer value
73
Kundenwert
73
Markenführung
73
Gastronomie
65
Restaurant industry
65
Markenimage
61
Confidence
60
Marketing management
60
Marketingmanagement
60
Salespeople
59
Verkaufspersonal
59
Customer integration
56
Kundenintegration
56
Betriebliche Wertschöpfung
49
Value creation
49
Social Web
47
Social web
47
Emotion
43
Selling
43
Verkauf
43
Firm performance
42
Unternehmenserfolg
42
USA
40
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112
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Aufsatz in Zeitschrift
Article in journal
112
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English
112
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Han, Heesup
5
Casidy, Riza
3
Hyun, Sunghyup Sean
3
Jang, Soocheong
3
Nyadzayo, Munyaradzi W.
3
Song, Hak-jun
3
Abosag, Ibrahim
2
Busser, James A.
2
Chua, Bee-Lia
2
Ewing, Michael
2
Hwang, Jinsoo
2
Kim, Jinkyung Jenny
2
Rajaobelina, Lova
2
Rather, Raouf Ahmad
2
Rodríguez del Bosque, Ignacio A.
2
Shulga, Lenna V.
2
Sreejesh, S.
2
Wong, IpKin Anthony
2
Yu, Jongsik
2
Ahn, Jiseon
1
Akrout, Houcine
1
Alhazmi, Basem Masoud
1
Andreini, Daniela
1
Arcand, Manon
1
Atorough, Peter
1
Baek, Ingee
1
Bai, Billy
1
Baloglu, Seyhmus
1
Basu, Sriparna
1
Bengtsson, Maria
1
Bergamschi, Mara
1
Bergeron, Jasmin
1
Bianchi, Constanza
1
Biedenbach, Galina
1
Biggemann, Sergio
1
Boateng, Sheena Lovia
1
Boßow-Thies, Silvia
1
Brammer, Stephen
1
Brennan, Ross
1
Brodie, Roderick J.
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of hospitality management
Journal of financial services marketing : JFSM
Journal of business research : JBR
137
Journal of retailing and consumer services
118
The journal of product & brand management
79
The journal of brand management : an international journal
70
Asia Pacific journal of marketing and logistics
41
Journal of travel and tourism marketing
34
Cogent business & management
33
Journal of strategic marketing
33
Psychology & marketing
28
European journal of marketing : EJM
25
The journal of business & industrial marketing
25
Journal of hospitality marketing & management
24
International journal of internet marketing and advertising : IJIMA
22
Marketing intelligence & planning
22
The journal of services marketing
22
The service industries journal
22
International journal of contemporary hospitality management
21
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
19
Tourism management : research, policies, practice
19
The international journal of bank marketing : IJBM
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : MM
17
Journal of promotion management : innovations in planning and applied research
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
Journal of business ethics : JOBE
15
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of service management
14
Journal of the Academy of Marketing Science
14
International journal of electronic customer relationship management : IJECRM
13
Journal of internet commerce
13
Journal of marketing communications
13
Services marketing quarterly
13
European journal of marketing
12
International journal of retail & distribution management
12
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ECONIS (ZBW)
112
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112
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1
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
2
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
5
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
6
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
7
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
8
We are not on the same page : the effects of salesperson trust overestimation on customer satisfaction and relationship performance
Mangus, Stephanie M.
;
Jones, Eli
;
Folse, Judith Anne …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 58-70
Persistent link: https://www.econbiz.de/10014282226
Saved in:
9
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
10
A greener way to stay : the role of perceived sustainability in generating loyalty to Airbnb
Garrod, Brian
;
Zhao, Anita Lifen
;
Koenig-Lewis, Nicole
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310661
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