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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenführung"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Search: subject:"Markenartikel"
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Markenführung
Relationship marketing
Brand management
173
Brand image
112
Markenimage
112
Consumer behaviour
86
Konsumentenverhalten
86
B-to-B-Marketing
74
Business-to-business marketing
74
Beziehungsmarketing
61
Social Web
61
Social web
61
Internet marketing
60
Online-Marketing
60
Lieferantenmanagement
52
Supplier relationship management
52
Brand
45
Markenartikel
45
Marketing management
26
Marketingmanagement
26
Advertising effects
22
Werbewirkung
22
Viral marketing
17
Virales Marketing
17
social media
16
Corporate reputation
15
Firmenimage
15
Advertising
13
Werbung
13
Brand loyalty
11
Brand architecture
10
Customer satisfaction
10
Kundenzufriedenheit
10
Markenarchitektur
10
Markentreue
10
B2B branding
9
Firm performance
9
Unternehmenserfolg
9
Customer integration
8
Facebook
8
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Undetermined
119
Type of publication
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Article
176
Book / Working Paper
2
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Language
All
English
178
Author
All
Christodoulides, George
7
Gupta, Suraksha
4
Kumar, V.
4
Ewing, Michael
3
Ind, Nicholas
3
Leek, Sheena
3
Lindgreen, Adam
3
Markovic, Stefan
3
Melewar, T. C.
3
Nyadzayo, Munyaradzi W.
3
Singh, Jaywant
3
Bang, Nguyen
2
Brown, Brian P.
2
Casidy, Riza
2
Gabrielsson, Mika
2
Gyrd-Jones, Richard I.
2
Ha, Louisa
2
Hsiao, Shih-Hui
2
Iglesias, Oriol
2
Iyer, Pramod
2
Khan, Huda
2
Kwon, Eun Sook
2
Marquardt, Adam J.
2
Mohan, Mayoor
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Rita, Paulo
2
Schoefer, Klaus
2
Weerawardena, Jay
2
Yan, Ruiliang
2
Abosag, Ibrahim
1
Abuljadail, Mohammad
1
Adeola, Ogechi
1
Adomako, Samuel
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Alhidari, Abdullah Mohammed
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
628
The journal of brand management : an international journal
571
The journal of product & brand management
386
Journal of retailing and consumer services
296
European journal of marketing : EJM
128
Psychology & marketing
118
International journal of hospitality management
114
Journal of strategic marketing
113
Asia Pacific journal of marketing and logistics
112
Marketing intelligence & planning
111
Journal of marketing management : MM
110
Journal of marketing communications
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
The IUP journal of brand management : IJBRM
94
Journal of the Academy of Marketing Science
88
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
72
International journal of advertising : the review of marketing communications
68
Journal of fashion marketing and management
68
Tourism management : research, policies, practice
68
Journal of promotion management : JPM
67
Journal of advertising research
66
Journal of international consumer marketing
66
Journal of travel and tourism marketing
65
International marketing review
64
Cogent business & management
63
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Qualitative market research : an international journal
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Journal of global marketing
57
International journal of contemporary hospitality management
55
Journal of marketing research : JMR
55
The journal of consumer marketing
54
Business horizons
53
Journal of retailing
53
The marketing review
53
European journal of marketing
51
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ECONIS (ZBW)
178
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1
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10
of
178
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date (oldest first)
1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
3
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
6
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
7
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
8
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
9
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
10
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
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