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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of production economics"
~isPartOf:"Tourism management : research, policies, practice"
~source:"econis"
~subject:"Consumer behaviour"
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of production economics
Tourism management : research, policies, practice
Journal of business research : JBR
903
Journal of retailing and consumer services
815
International journal of hospitality management
723
The journal of product & brand management
393
The journal of brand management : an international journal
355
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of marketing management : MM
307
Cogent business & management
297
International journal of retail & distribution management
292
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Journal of hospitality marketing & management
245
Psychology & marketing
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
218
Asia Pacific journal of marketing and logistics
187
Journal of marketing management : JMM ; journal of the Academy of Marketing
186
SpringerLink / Bücher
175
Journal of promotion management : innovations in planning and applied research
171
Journal of promotion management : JPM
165
Marketing : ZFP ; journal of research and management
164
The journal of services marketing
164
European journal of marketing : EJM
162
International journal of consumer studies
161
Journal of the Academy of Marketing Science
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Journal of business ethics : JOBE
155
Journal of marketing communications
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Journal of travel and tourism marketing
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Journal of marketing
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Journal of retailing
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International journal of retail and distribution management
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Journal of sport management : the official journal of the North American Society of Sport Management
136
Tourism management perspectives : TMP
133
Journal of strategic marketing
128
Marketing intelligence & planning
126
The international review of retail, distribution and consumer research
113
Journal of revenue and pricing management
112
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
107
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71
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
72
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
73
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
74
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
75
Can customer loyalty to a salesperson be harmful? : examining customer perceptions of salesperson emotional labor strategies post ethical transgressions
Chaker, Nawar N.
;
Beeler, Lisa L.
;
Delpechitre, Duleep
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 238-253
Persistent link: https://www.econbiz.de/10013194581
Saved in:
76
The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople
Oakley, Jared
;
Bush, Alan J.
;
Moncrief, William C.
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 190-201
Persistent link: https://www.econbiz.de/10012491015
Saved in:
77
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
78
A service system where junior servers approach a senior server on behalf of customers
Hanukov, Gabi
- In:
International journal of production economics
244
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185352
Saved in:
79
Agency problems in solution selling : how customer perceptions of opportunism and customer characteristics impede their acceptance of outcome-based pricing
Pieringer, Eva C.
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 279-291
Persistent link: https://www.econbiz.de/10014226513
Saved in:
80
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
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