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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Business network"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Business network
Markenimage
Simulation
B-to-B-Marketing
860
Business-to-business marketing
860
Lieferantenmanagement
502
Supplier relationship management
502
Relationship marketing
247
Beziehungsmarketing
246
Marketing management
135
Marketingmanagement
135
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
86
Markenführung
86
Consumer behaviour
85
Konsumentenverhalten
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Selling
83
Verkauf
83
Salespeople
80
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80
B2B
76
Social Web
73
Social web
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Value creation
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Betriebliche Wertschöpfung
63
Internet marketing
63
Online-Marketing
63
Brand image
61
Customer value
53
Innovation
53
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53
Bibliometrics
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Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
47
Unternehmenserfolg
46
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42
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Henneberg, Stephan
11
Naudé, Peter
7
Cova, Bernard
4
Rod, Michel
4
Andersen, Poul Houman
3
Christodoulides, George
3
Lowe, Sid
3
Mitrega, Maciej
3
Mohan, Mayoor
3
Mouzas, Stefanos
3
Prévot, Frédéric
3
Ramos, Carla
3
Spencer, Robert
3
Zolkiewski, Judy
3
Brown, Brian P.
2
Cantù, Chiara
2
Casidy, Riza
2
Corsaro, Daniela
2
Ellis, Nick
2
Ewing, Michael
2
Felzensztein, Christian
2
Finch, John H.
2
Forkmann, Sebastian
2
Gabrielsson, Mika
2
Hill, Ronald Paul
2
Hwang, Ki-Soon
2
Jalkala, Anne Maarit
2
Jiang, Yanxin
2
Keränen, Joona
2
Kim, Woonho
2
Kumar, V.
2
Marquardt, Adam J.
2
Matthyssens, Paul
2
Nyadzayo, Munyaradzi W.
2
Nätti, Satu
2
Ojansivu, Ilkka
2
Paliwoda, Stanley J.
2
Pitt, Leyland F.
2
Purchase, Sharon
2
Shabbir, Rizwan
2
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Journal of business ethics : JOBE
The journal of business & industrial marketing
Journal of business research : JBR
17
Journal of business-to-business marketing
13
Journal of marketing
3
The journal of brand management : an international journal
3
European journal of marketing
2
European journal of marketing : EJM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Marketing theory
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Asian business & management
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Critical perspectives on international business
1
Decision sciences
1
Economic and business review : EBR
1
Economic research
1
Electronic markets : the international journal on networked business
1
Entrepreneurial business and economics review : EBER
1
Entrepreneurship research journal : ERJ
1
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of entrepreneurial venturing
1
International journal of networking and virtual organisations : IJNVO
1
International journal of procurement management
1
International journal of services and operations management
1
Journal of business market management : JBM
1
Journal of enterprising culture
1
Journal of euromarketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
Journal of marketing channels : distribution systems, strategy, and management
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
151
Showing
1
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10
of
151
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date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
3
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
4
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
5
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
6
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
7
Effectual networking capability and SME performance in international B2B markets
Karami, Masoud
;
Wooliscroft, Ben
;
McNeill, Lisa S.
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2655-2672
Persistent link: https://www.econbiz.de/10014472604
Saved in:
8
Editorial: the parallax nature of studying business markets, relationships and networks
Andersen, Poul Houman
;
Kim, Woonho
;
Medlin, Christopher J.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A5-A7
Persistent link: https://www.econbiz.de/10014333937
Saved in:
9
When does boundary-spanner burnout connect participation and customer relationship performance? : the role of the firm's network centrality and network density
Yeniaras, Volkan
;
Gölgeci, Ismail
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333951
Saved in:
10
Managing resource loops in circular supply chains : a taxonomy of multi-sided platforms in the B2B setting
Franzò, Simone
;
Urbinati, Andrea
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 185-197
Persistent link: https://www.econbiz.de/10014454888
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