//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand performance
Markenimage
Simulation
B-to-B-Marketing
860
Business-to-business marketing
860
Lieferantenmanagement
502
Supplier relationship management
502
Relationship marketing
247
Beziehungsmarketing
246
Marketing management
135
Marketingmanagement
135
Business network
90
Unternehmensnetzwerk
90
E-commerce
89
Electronic Commerce
89
Brand management
86
Markenführung
86
Consumer behaviour
85
Konsumentenverhalten
85
Selling
83
Verkauf
83
Salespeople
80
Verkaufspersonal
80
B2B
76
Social Web
73
Social web
73
Value creation
64
Betriebliche Wertschöpfung
63
Internet marketing
63
Online-Marketing
63
Brand image
61
Customer value
53
Innovation
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Customer satisfaction
49
Kundenzufriedenheit
49
Firm performance
47
Unternehmenserfolg
46
Marketing theory
42
Marketingtheorie
42
more ...
less ...
Online availability
All
Undetermined
39
Type of publication
All
Article
65
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
67
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
Language
All
English
67
Author
All
Christodoulides, George
3
Mohan, Mayoor
3
Brown, Brian P.
2
Casidy, Riza
2
Ewing, Michael
2
Hill, Ronald Paul
2
Jiang, Yanxin
2
Kumar, V.
2
Marquardt, Adam J.
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Shabbir, Rizwan
2
Watkins, Alison
2
Zhang, Jing
2
Adeola, Ogechi
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Arnett, Dennis B.
1
Backhaus, Klaus
1
Basu, Sriparna
1
Baumgarth, Carsten
1
Behl, Abhishek
1
Bellenger, Danny N.
1
Bengtsson, Maria
1
Bettis-Outland, Harriette
1
Beverland, Michael B.
1
Biedenbach, Galina
1
Bischoff, Lena
1
Bogomolova, Svetlana
1
Botha, Elsamari
1
Brandão, Amélia
1
Brown, Brian
1
Bruhn, Manfred
1
Budhwar, Pawan S.
1
Bujac, Andreea I.
1
Capon, Noel
1
Cassia, Fabio
1
Chang, Yu
1
Chatterjee, Swagato
1
Chiu, Chih-Jen
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Journal of business ethics : JOBE
The journal of business & industrial marketing
Journal of business research : JBR
9
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of business-to-business marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Economic research
1
European journal of marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of retailing and consumer services
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
REGE revista de gestão
1
Schmalenbach business review : sbr
1
more ...
less ...
Source
All
ECONIS (ZBW)
67
Showing
61
-
67
of
67
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
Brand equity of defectors and never boughts in a business financial market
Bogomolova, Svetlana
;
Romaniuk, Jenni
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1261-1268
Persistent link: https://www.econbiz.de/10008807140
Saved in:
62
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
63
The moderating effect of brand strength in manufacturer-reseller relationships
Glynn, Mark S.
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1226-1233
Persistent link: https://www.econbiz.de/10008807164
Saved in:
64
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
65
A simulation of business-to-business decision making in a relationship marketing context
Watkins, Alison
;
Hill, Ronald Paul
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 994-1005
Persistent link: https://www.econbiz.de/10003924890
Saved in:
66
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges
Hill, Ronald Paul
;
Watkins, Alison
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003822814
Saved in:
67
Branding a B2B service : does a brand differentiate a logistics service provider?
Davis, Donna F.
;
Golicic, Susan L.
;
Marquardt, Adam J.
- In:
Industrial marketing management : the international …
37
(
2008
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10003701537
Saved in:
First
Prev
1
2
3
4
5
6
7
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->