Brand equity of defectors and never boughts in a business financial market
Svetlana Bogomolova; Jenni Romaniuk
| Year of publication: |
2010
|
|---|---|
| Authors: | Bogomolova, Svetlana ; Romaniuk, Jenni |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 8, p. 1261-1268
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Markenimage | Brand image | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008807140