//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand performance
Markenimage
Simulation
B-to-B-Marketing
634
Business-to-business marketing
634
Lieferantenmanagement
361
Supplier relationship management
361
Beziehungsmarketing
169
Relationship marketing
169
Marketing management
89
Marketingmanagement
89
Business network
71
Unternehmensnetzwerk
71
Brand management
70
Markenführung
70
Selling
64
Verkauf
64
E-commerce
62
Electronic Commerce
62
Consumer behaviour
61
Konsumentenverhalten
61
Salespeople
55
Verkaufspersonal
55
B2B
54
Social Web
53
Social web
53
Brand image
51
Internet marketing
49
Online-Marketing
49
Value creation
47
Betriebliche Wertschöpfung
46
Customer value
42
Kundenwert
42
Bibliometrics
36
Bibliometrie
36
Marketing theory
36
Marketingtheorie
36
Innovation
32
Firm performance
31
Unternehmenserfolg
30
Lieferkette
28
Marketing
28
more ...
less ...
Online availability
All
Undetermined
32
Type of publication
All
Article
54
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
56
Collection of articles of several authors
2
Sammelwerk
2
Aufsatz im Buch
1
Book section
1
Language
All
English
56
Author
All
Christodoulides, George
3
Mohan, Mayoor
3
Brown, Brian P.
2
Casidy, Riza
2
Ewing, Michael
2
Hill, Ronald Paul
2
Kumar, V.
2
Marquardt, Adam J.
2
Nyadzayo, Munyaradzi W.
2
Pitt, Leyland F.
2
Watkins, Alison
2
Adeola, Ogechi
1
Amoako, George Kofi
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Arnett, Dennis B.
1
Backhaus, Klaus
1
Basu, Sriparna
1
Baumgarth, Carsten
1
Behl, Abhishek
1
Bellenger, Danny N.
1
Bengtsson, Maria
1
Berenguer Contrí, Gloria
1
Beverland, Michael B.
1
Biedenbach, Galina
1
Bischoff, Lena
1
Bogomolova, Svetlana
1
Botha, Elsamari
1
Brown, Brian
1
Bruhn, Manfred
1
Budhwar, Pawan S.
1
Bujac, Andreea I.
1
Capon, Noel
1
Chang, Yu
1
Cohen, Greg S.
1
Coleman, Darren
1
Davari, Arezoo
1
Davis, Donna F.
1
De Chernatony, Leslie
1
Deng, Qi
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
The journal of business & industrial marketing
12
Journal of business research : JBR
9
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of business-to-business marketing
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Economic research
1
European journal of marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of retailing and consumer services
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
REGE revista de gestão
1
Schmalenbach business review : sbr
1
more ...
less ...
Source
All
ECONIS (ZBW)
56
Showing
1
-
10
of
56
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
3
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
4
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
5
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
6
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
7
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
8
Multiple parties behind and across the table : a role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
Geiger, Ingmar
;
Bischoff, Lena
;
Vogler, Thilo
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 170-182
Persistent link: https://www.econbiz.de/10013255672
Saved in:
9
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
10
A discursive framework of B2B brand legitimacy
Gustafson, Brandon M.
;
Pomirleanu, Nadia
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 22-31
Persistent link: https://www.econbiz.de/10012501933
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->