//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Simulation"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business marketing"
Narrow search
Delete all filters
| 9 applied filters
Year of publication
From:
To:
Subject
All
Brand performance
Markenimage
Simulation
Value creation
B-to-B-Marketing
850
Business-to-business marketing
850
Lieferantenmanagement
494
Supplier relationship management
494
Relationship marketing
241
Beziehungsmarketing
240
Marketing management
131
Marketingmanagement
131
Business network
90
Unternehmensnetzwerk
90
E-commerce
85
Electronic Commerce
85
Brand management
84
Markenführung
84
Selling
82
Verkauf
82
Consumer behaviour
81
Konsumentenverhalten
81
Salespeople
79
Verkaufspersonal
79
B2B
74
Social Web
72
Social web
72
Betriebliche Wertschöpfung
62
Internet marketing
62
Online-Marketing
62
Brand image
59
Customer value
53
Kundenwert
53
Bibliometrics
52
Bibliometrie
52
Innovation
52
Customer satisfaction
47
Kundenzufriedenheit
47
Firm performance
46
Unternehmenserfolg
45
Marketing theory
42
Marketingtheorie
42
more ...
less ...
Online availability
All
Undetermined
76
Free
2
Type of publication
All
Article
120
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
123
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
1
Book section
1
Language
All
English
123
Author
All
Christodoulides, George
4
Keränen, Joona
4
Kleinaltenkamp, Michael
3
Lindgreen, Adam
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Beverland, Michael B.
2
Brown, Brian P.
2
Casidy, Riza
2
Eggert, Andreas
2
Elgeti, Laura
2
Ewing, Michael
2
Geigenmüller, Anja
2
Hill, Ronald Paul
2
Jiang, Yanxin
2
Kumar, V.
2
Marquardt, Adam J.
2
Nätti, Satu
2
Pitt, Leyland F.
2
Rajala, Risto
2
Shabbir, Rizwan
2
Terho, Harri
2
Töytäri, Pekka
2
Ulaga, Wolfgang
2
Wang, Yichuan
2
Watkins, Alison
2
Zhang, Jing
2
Adeola, Ogechi
1
Agnihotri, Raj
1
Albadvi, Amir
1
Alejandro, Thomas Brashear
1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
Apostolidis, Chrysostomos
1
Arnett, Dennis B.
1
Babu, Mujahid Mohiuddin
1
Backhaus, Klaus
1
Bag, Surajit
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
Journal of business research : JBR
15
Journal of business-to-business marketing
7
Marketing theory
5
Management decision : MD
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Administrative Sciences : open access journal
2
Economic research
2
European journal of marketing
2
European journal of marketing : EJM
2
International journal of services and operations management
2
Journal of retailing and consumer services
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
The marketing review
2
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Electronic markets : the international journal on networked business
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European management journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of quality and service sciences
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Journal of business ethics : JOBE
1
Journal of business market management : JBM
1
more ...
less ...
Source
All
ECONIS (ZBW)
123
Showing
1
-
10
of
123
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
3
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
6
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
7
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
8
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
9
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
10
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->