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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen"
~subject:"Brand performance"
~subject:"Markenimage"
~subject:"Marketingtheorie"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
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Brand performance
Markenimage
Marketingtheorie
Simulation
B-to-B-Marketing
626
Business-to-business marketing
626
Lieferantenmanagement
353
Supplier relationship management
353
Beziehungsmarketing
162
Relationship marketing
162
Marketing management
88
Marketingmanagement
88
Business network
71
Unternehmensnetzwerk
71
Brand management
68
Markenführung
68
Selling
63
Verkauf
63
E-commerce
62
Electronic Commerce
62
Consumer behaviour
59
Konsumentenverhalten
59
B2B
54
Salespeople
54
Verkaufspersonal
54
Social Web
53
Social web
53
Brand image
49
Internet marketing
49
Online-Marketing
49
Value creation
46
Betriebliche Wertschöpfung
45
Customer value
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Kundenwert
40
Bibliometrics
36
Bibliometrie
36
Marketing theory
36
Innovation
32
Firm performance
31
Unternehmenserfolg
30
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28
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Aufsatz in Zeitschrift
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88
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Lindgreen, Adam
4
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3
Mohan, Mayoor
3
Bellenger, Danny N.
2
Brown, Brian P.
2
Casidy, Riza
2
Di Benedetto, C. Anthony
2
Ewing, Michael
2
Hill, Ronald Paul
2
Jacob, Frank
2
Johnston, Wesley J.
2
Kumar, V.
2
Marquardt, Adam J.
2
Matthyssens, Paul
2
Möller, K. E. Kristian
2
Nyadzayo, Munyaradzi W.
2
Paliwoda, Stanley J.
2
Pitt, Leyland F.
2
Rollins, Minna
2
Ulaga, Wolfgang
2
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2
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1
Anaza, Nwamaka A.
1
Andersen, Poul Houman
1
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1
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1
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1
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1
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1
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1
Bischoff, Lena
1
Bizzi, Lorenzo
1
Blankson, Charles
1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
The journal of business & industrial marketing
17
Journal of business-to-business marketing
11
Journal of business research : JBR
9
The journal of brand management : an international journal
3
European journal of marketing : EJM
2
Journal of business market management : JBM
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Marketing intelligence & planning
2
Marketing theory
2
The journal of product & brand management
2
The journal of services marketing
2
The marketing review
2
Businesses
1
Central European business review : CEBR
1
Cogent business & management
1
Decision sciences
1
Economic research
1
European journal of marketing
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of services and operations management
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Journal of small business and enterprise development
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
Marketing letters : a journal of research in marketing
1
Qualitative market research : an international journal
1
REGE revista de gestão
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
88
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1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
3
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
4
Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Deitz, George D.
;
Hansen, John D.
;
Fox, Joseph D.
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 368-377
Persistent link: https://www.econbiz.de/10014455118
Saved in:
5
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
6
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
7
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
8
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
9
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
10
Multiple parties behind and across the table : a role-play simulation of parallel, competitive order negotiations for training B2B sales professionals
Geiger, Ingmar
;
Bischoff, Lena
;
Vogler, Thilo
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 170-182
Persistent link: https://www.econbiz.de/10013255672
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