Masterful scholarly competences and the development of impactful B2B marketing theory : contributions of Dr. Shelby D. Hunt
Year of publication: |
2023
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Authors: | Deitz, George D. ; Hansen, John D. ; Fox, Joseph D. ; Morgan, Robert M. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 368-377
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Subject: | Commitment-trust theory | Marketing history | Marketing strategy | RA theory | Shelby Hunt | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory | B-to-B-Marketing | Business-to-business marketing |
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