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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"The journal of business & industrial marketing"
~person:"Kumar, V."
~person:"Pei, Zhi"
~subject:"Marketing management"
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Search: subject:"IMPLEMENTATION"
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Marketing management
Marketingmanagement
7
Marketing strategies
3
B-to-B-Marketing
2
Brand
2
Brand management
2
Business-to-business marketing
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Lieferantenmanagement
2
Markenartikel
2
Markenführung
2
Online retailing
2
Online-Handel
2
Supplier relationship management
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Vertriebsweg
2
Advertising
1
B2B industries
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B2B marketing
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Beziehungsmarketing
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Branding
1
Channel competition
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Channel coordination
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Competition
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Competitive strategy
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Consumer behaviour
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Coordination
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Direct marketing
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Direktmarketing
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Emerging economies
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Firm performance
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Full return policy
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Industrial marketing
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Information dissemination
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Kumar, V.
Pei, Zhi
Homburg, Christian
13
Kuß, Alfred
11
Di Benedetto, C. Anthony
10
Lindgreen, Adam
10
Terho, Harri
9
Tomczak, Torsten
8
Parvinen, Petri
6
Reinecke, Sven
6
Johnston, Wesley J.
5
Krohmer, Harley
5
O'Cass, Aron
5
Sarin, Shikhar
5
Agnihotri, Raj
4
Eggert, Andreas
4
Kindström, Daniel
4
Kleinaltenkamp, Michael
4
Morgan, Robert
4
Möller, K. E. Kristian
4
Ulaga, Wolfgang
4
Yan, Ruiliang
4
Akter, Shahriar
3
Bettis-Outland, Harriette
3
Blankson, Charles
3
Cao, Guangming
3
Cartwright, Severina
3
Granot, Elad
3
Haas, Alexander
3
Heerde, Harald J. van
3
Jaakkola, Elina
3
Karjaluoto, Heikki
3
Laukkanen, Tommi
3
Lie, Po-Chien
3
Mu, Jifeng
3
Ngo, Liem Viet
3
Paswan, Audhesh
3
Slater, Stanley F.
3
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing research : JMR
Lehrbuch
The journal of business & industrial marketing
Journal of marketing
6
Journal of the Academy of Marketing Science
5
Legends in marketing
5
Journal of retailing and consumer services
3
Journal of business research : JBR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of electronic commerce : IJEC
1
International journal of production economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing mix decisions : new perspectives and practices
1
Review of marketing research
1
The Routledge companion to strategic marketing
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ECONIS (ZBW)
7
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1
Which one is more valuable in coordinating the online and offline distribution? : service support or online price coordination
Pei, Zhi
;
Yan, Ruiliang
;
Ghose, Sanjoy
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 150-159
Persistent link: https://www.econbiz.de/10012285147
Saved in:
2
Valuable strategy and firm performance in the O2O competition
Pei, Zhi
;
Paswan, Audhesh
;
Camp, Kerri
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 167-179
Persistent link: https://www.econbiz.de/10012212135
Saved in:
3
Cooperative behavior and information sharing in the e-commerce age
Pei, Zhi
;
Yan, Ruiliang
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011990709
Saved in:
4
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
5
Conceptualizing the evolution and future of advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
Saved in:
6
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
7
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
Saved in:
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