Sustainability and branding : an integrated perspective
Year of publication: |
2014
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Authors: | Kumar, V. ; Christodoulopoulou, Angeliki |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 1, p. 6-15
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Subject: | Sustainability | Branding | Industrial marketing | Integrated framework | Nachhaltigkeit | Markenführung | Brand management | Markenartikel | Brand | Nachhaltige Entwicklung | Sustainable development | Marketingmanagement | Marketing management |
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