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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~isPartOf:"The journal of business & industrial marketing"
~person:"Kumar, V."
~subject:"Marketing management"
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Marketing management
Marketingmanagement
4
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2
Brand management
2
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Advertising
1
B-to-B-Marketing
1
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brand management
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Kumar, V.
Homburg, Christian
13
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11
Di Benedetto, C. Anthony
10
Lindgreen, Adam
10
Terho, Harri
9
Tomczak, Torsten
8
Parvinen, Petri
6
Reinecke, Sven
6
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5
Krohmer, Harley
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O'Cass, Aron
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Sarin, Shikhar
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4
Eggert, Andreas
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4
Yan, Ruiliang
4
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3
Bettis-Outland, Harriette
3
Blankson, Charles
3
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3
Cartwright, Severina
3
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3
Haas, Alexander
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Heerde, Harald J. van
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Jaakkola, Elina
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Karjaluoto, Heikki
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Lie, Po-Chien
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3
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing research : JMR
Lehrbuch
The journal of business & industrial marketing
Journal of marketing
6
Journal of the Academy of Marketing Science
5
Legends in marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing mix decisions : new perspectives and practices
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Review of marketing research
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The Routledge companion to strategic marketing
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ECONIS (ZBW)
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1
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
2
Conceptualizing the evolution and future of advertising
Kumar, V.
;
Gupta, Shaphali
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011591599
Saved in:
3
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
4
Sustainability and branding : an integrated perspective
Kumar, V.
;
Christodoulopoulou, Angeliki
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 6-15
Persistent link: https://www.econbiz.de/10010359386
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