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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Springer texts in business and economics"
~person:"Kumar, V."
~person:"Sharifah Faridah Syed Alwi"
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Search: subject:"customer relationship management"
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Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Markenführung
3
Beziehungsmanagement
2
Brand image
2
Customer engagement
2
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Customer based brand equity (CBBE)
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8
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Kumar, V.
Sharifah Faridah Syed Alwi
Naudé, Peter
11
Agnihotri, Raj
10
Terho, Harri
10
Balaji, M. S.
9
Kim, Kyung Hoon
9
Ko, Eunju
9
La Rocca, Antonella
7
Sharma, Piyush
7
Akter, Shahriar
6
Eggert, Andreas
6
Henneberg, Stephan
6
Itani, Omar S.
6
Roy, Sanjit
6
Snehota, Ivan
6
Casidy, Riza
5
Ewing, Michael
5
Frow, Pennie
5
Gupta, Suraksha
5
McLean, Graeme J.
5
Nyadzayo, Munyaradzi W.
5
Payne, Adrian
5
Ruyter, Ko de
5
Steinhoff, Lena
5
Trainor, Kevin J.
5
Veloutsou, Cleopatra
5
Wang, Xinchun
5
Aarikka-Stenroos, Leena
4
Andersen, Poul Houman
4
Andreini, Daniela
4
Babin, Barry J.
4
Brodie, Roderick J.
4
Cavusgil, Erin
4
Chaker, Nawar N.
4
Chatterjee, Sheshadri
4
Chebat, Jean-Charles
4
Chung, Henry F. L.
4
Coussement, Kristof
4
Dwivedi, Yogesh Kumar
4
Gounaris, Spiros
4
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Springer-Verlag GmbH
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Springer texts in business and economics
Journal of marketing
9
Journal of the Academy of Marketing Science
8
Legends in marketing
7
Journal of marketing research : JMR
6
Journal of international marketing
4
MSI reports : working paper series
3
SpringerLink / Bücher
3
Handbook of research on customer equity in marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer Texts in Business and Economics
2
California management review
1
Customer engagement marketing
1
Faculty & research / Insead : working paper series
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer engagement
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of service research : JSR
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MIT sloan management review
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing Science
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Marketing mix decisions : new perspectives and practices
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Palgrave Executive Essentials
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Springer eBook Collection / Business and Management
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ECONIS (ZBW)
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1
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
Understanding customer engagement in family firms : a conceptual framework
Rajan, Bharath
;
Salunkhe, Uday
;
Kumar, V.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013468746
Saved in:
3
Service customer orientation and social sustainability : the case of small medium enterprises
Lee, Corrinne Mei Jyin
;
Norbani Che Ha
;
Sharifah …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 751-760
Persistent link: https://www.econbiz.de/10012420620
Saved in:
4
Customer
relationship
management
: concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011663789
Saved in:
5
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
A strategic framework for a profitable business model in the sharing economy
Kumar, V.
;
Lahiri, Avishek
;
Dogan, Orhan Bahadir
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 147-160
Persistent link: https://www.econbiz.de/10011822562
Saved in:
7
Customer
relationship
management
: concept, strategy, and tools
Kumar, V.
;
Reinartz, Werner J.
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009665779
Saved in:
8
Projecting corporate brand image and behavioral response in business schools : cognitive or affective brand attributes?
Sharifah Faridah Syed Alwi
;
Kitchen, Philip J.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2324-2336
Persistent link: https://www.econbiz.de/10010401986
Saved in:
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