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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~person:"Markovic, Stefan"
~subject:"B-to-B-Marketing"
~subject:"Customer satisfaction"
~subject:"Direct marketing"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Customer satisfaction
Direct marketing
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Consumer behaviour
12
Beziehungsmarketing
11
Relationship marketing
11
Brand management
9
Markenführung
9
Business-to-business marketing
6
Dienstleistungsqualität
6
Service quality
6
Brand image
4
Lieferantenmanagement
4
Markenimage
4
Market research
4
Marktforschung
4
Supplier relationship management
4
Viral marketing
4
Virales Marketing
4
Beschwerdemanagement
3
Brand
3
Complaint management
3
Corporate culture
3
Corporate reputation
3
Firmenimage
3
Markenartikel
3
Unternehmenskultur
3
Advertising effects
2
Befragung
2
Brand architecture
2
Business ethics
2
Business-to-business
2
Co-creation
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Experiment
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
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18
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Article
19
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Article in journal
19
Aufsatz in Zeitschrift
19
Language
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English
Author
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Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Markovic, Stefan
Naudé, Peter
18
Lindgreen, Adam
17
Henneberg, Stephan
15
Ko, Eunju
15
Sharma, Piyush
15
Christodoulides, George
13
Sharma, Arun
13
Di Benedetto, C. Anthony
11
Dwivedi, Yogesh Kumar
11
Filieri, Raffaele
11
Johnston, Wesley J.
11
Laroche, Michel
11
Keränen, Joona
10
Mora Cortez, Roberto
10
Veloutsou, Cleopatra
10
Agnihotri, Raj
9
Bartikowski, Boris
9
Swani, Kunal
9
Terho, Harri
9
Ulaga, Wolfgang
9
Chebat, Jean-Charles
8
Cova, Bernard
8
Diamantopoulos, Adamantios
8
Gupta, Suraksha
8
Kleinaltenkamp, Michael
8
Septianto, Felix
8
Teng, Lefa
8
Valette-Florence, Pierre
8
Brown, Brian P.
7
Casidy, Riza
7
Chatterjee, Sheshadri
7
Donthu, Naveen
7
Kim, Kyung Hoon
7
Kowalkowski, Christian
7
Lim, Weng Marc
7
Liu, Martin J.
7
Luo, Jun
7
Rana, Nripendra P.
7
Roy, Sanjit
7
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of international consumer marketing
5
Marketing intelligence & planning
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of business ethics : JOBE
3
Journal of business-to-business marketing
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of business ethics : JBE
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
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Source
All
ECONIS (ZBW)
19
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1
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19
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date (oldest first)
1
Effectiveness of B2B social media
marketing
: the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
2
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
3
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
4
Editorial: introducing interdisciplinary research in Industrial
Marketing
Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
5
Business-to-business
marketing
research : assessing readability and discussing relevance to practitioners
Dziubaniuk, Olga
;
Barner-Rasmussen, Wilhelm
;
Koporcic, …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 217-231
Persistent link: https://www.econbiz.de/10012491039
Saved in:
6
Nanoinfluencer
marketing
: how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
7
Evolution of B2B relationship stages in China : a study of confucianism philosophy
Liu, Paul C. Y.
;
Yuan, Ruizhi
;
Luo, Jun
;
Balaji, M. S.
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013194592
Saved in:
8
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
9
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
10
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
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