Evolution of B2B relationship stages in China : a study of confucianism philosophy
Year of publication: |
2021
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Authors: | Liu, Paul C. Y. ; Yuan, Ruizhi ; Luo, Jun ; Balaji, M. S. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 96.2021, p. 1-17
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Subject: | B2B relationship | Confucianism | Five virtues | Relational governance | Transactional governance | B-to-B-Marketing | Business-to-business marketing | Konfuzianismus | China |
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