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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of business-to-business marketing"
~source:"econis"
~subject:"Machinery industry"
~subject:"Selling"
~subject:"Wertanalyse"
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Search: subject_exact:"Service-Dominant Logic"
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Machinery industry
Selling
Wertanalyse
Service-Dominant Logic
36
Service-dominant logic
36
Betriebliche Wertschöpfung
22
Value creation
22
Marketing theory
17
Marketingtheorie
17
Beziehungsmarketing
16
Relationship marketing
16
Lieferantenmanagement
15
Supplier relationship management
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B-to-B-Marketing
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Business-to-business marketing
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Customer integration
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Kundenintegration
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Customer value
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Kundenwert
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Business network
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Unternehmensnetzwerk
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Value co-creation
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Service dominant logic
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Services marketing
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Value analysis
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Leistungsbündel
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Lieferkette
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USA
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United States
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Value
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Aarikka-Stenroos, Leena
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Alnakhli, Hayam
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Baumann, Jasmin
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Corsaro, Daniela
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Edvardsson, Bo
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Gebauer, Heiko
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Haas, Alexander
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Inyang, Aniefre Eddie
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Itani, Omar S.
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Jaakkola, Elina
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Le Meunier-FitzHugh, Kenneth
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Palmer, Mark
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business-to-business marketing
Journal of business research : JBR
1
Journal of marketing
1
Journal of service management
1
Marketing theory
1
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ECONIS (ZBW)
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1
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
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2
The challenge of communicating reciprocal value promises : buyer-seller value proposition disparity in professional services
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
;
Wilson, Hugh
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 107-121
Persistent link: https://www.econbiz.de/10011738398
Saved in:
3
Reciprocal value propositions in practice : constraints in digital markets
Truong, Yann
;
Simmons, Geoffrey
;
Palmer, Mark
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 197-206
Persistent link: https://www.econbiz.de/10009513187
Saved in:
4
Creating value in business relationships : the role of sales
Haas, Alexander
;
Snehota, Ivan
;
Corsaro, Daniela
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10009513214
Saved in:
5
Value co-creation in knowledge intensive business services : a dyadic perspective on the joint problem solving process
Aarikka-Stenroos, Leena
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10009513229
Saved in:
6
Service business development in small- to medium-sized equipment manufacturers
Paiola, Marco
;
Gebauer, Heiko
;
Edvardsson, Bo
- In:
Journal of business-to-business marketing
19
(
2012
)
1
,
pp. 33-66
Persistent link: https://www.econbiz.de/10009522905
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