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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of financial services marketing : JFSM"
~isPartOf:"The journal of product & brand management"
~subject:"Brand image"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Brand image
Kundenzufriedenheit
Beziehungsmarketing
587
Relationship marketing
587
Lieferantenmanagement
220
Supplier relationship management
220
Consumer behaviour
178
Konsumentenverhalten
178
B-to-B-Marketing
159
Business-to-business marketing
159
Brand management
130
Markenführung
130
Markenimage
104
Brand
78
Markenartikel
78
Customer satisfaction
69
Social Web
69
Social web
69
Customer value
65
Kundenwert
65
Marketing management
62
Marketingmanagement
62
Salespeople
54
Verkaufspersonal
54
Customer integration
50
Kundenintegration
50
Internet marketing
48
Online-Marketing
48
Confidence
46
Vertrauen
46
Betriebliche Wertschöpfung
42
Selling
42
Value creation
42
Verkauf
42
Dienstleistungsqualität
39
Service quality
39
Firm performance
36
Unternehmenserfolg
36
Brand loyalty
35
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Article
159
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Aufsatz in Zeitschrift
Article in journal
159
Conference paper
1
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1
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English
159
Author
All
Guzman, Francisco
5
Dwivedi, Yogesh Kumar
3
Arcand, Manon
2
Broyles, S. Allen
2
Casidy, Riza
2
Ewing, Michael
2
Fetscherin, Marc
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Nyadzayo, Munyaradzi W.
2
Pérez, Andrea
2
Rajaobelina, Lova
2
Rodríguez del Bosque, Ignacio A.
2
Sreejesh, S.
2
Vera, Jorge
2
Wallace, Elaine
2
Abu-Salim, Taghreed
1
Akter, Shahriar
1
Al-Wugayan, Adel A. A.
1
Allaway, Arthur W.
1
Alvarado-Karste, Diego
1
Amelia, Maria Veronica
1
Andreini, Daniela
1
Anh Tran Tram Truong
1
Anselmsson, Johan
1
Areni, Charles Scott
1
Arslanagic-Kalajdzic, Maja
1
Atorough, Peter
1
Augusto, Mário Gomes
1
Aurier, Philippe
1
Backhaus, Christof
1
Badrinarayanan, Vishag
1
Baeck, Sunmee
1
Baek, Ingee
1
Bala, Pradip Kumar
1
Balaji, M. S.
1
Banerjee, Shubhomoy
1
Baqer, Samar M.
1
Barari, Mojtaba
1
Barbarossa, Camilla
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of financial services marketing : JFSM
The journal of product & brand management
Journal of retailing and consumer services
305
Journal of business research : JBR
228
International journal of hospitality management
157
The journal of services marketing
111
Journal of hospitality marketing & management
73
Journal of travel and tourism marketing
73
The journal of brand management : an international journal
71
Cogent business & management
68
The service industries journal
67
Asia Pacific journal of marketing and logistics
63
International journal of contemporary hospitality management
60
Tourism management : research, policies, practice
59
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
55
Journal of strategic marketing
53
Journal of service management
47
Psychology & marketing
47
Journal of service research : JSR
46
Services marketing quarterly
45
Service business
44
Journal of the Academy of Marketing Science
41
European journal of marketing : EJM
39
The international journal of bank marketing : IJBM
38
The journal of business & industrial marketing
38
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
The TQM journal : the international review of organizational improvement
35
International journal of electronic customer relationship management : IJECRM
33
Marketing intelligence & planning
33
International journal of electronic marketing and retailing : IJEMR
30
International journal of internet marketing and advertising : IJIMA
30
Journal of service research
30
The international review of retail, distribution and consumer research
29
Journal of marketing
28
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
Journal of retailing
27
Total quality management & business excellence
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
26
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All
ECONIS (ZBW)
159
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1
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10
of
159
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date (oldest first)
1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
4
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
7
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
8
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
9
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
10
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
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