Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Year of publication: |
2023
|
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Authors: | Hernani-Merino, Martin ; Libaque-Saenz, Christian Fernando ; Dávalos, Jorge |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 7, p. 1093-1107
|
Subject: | Brand engagement | Brand experience | Brands of electronic devices | Customer inspiration | Inspired by | Inspired to | Satisfaction | Word-of-mouth | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Virales Marketing | Viral marketing |
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