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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of financial services marketing : JFSM"
~person:"Barari, Mojtaba"
~subject:"Brand image"
~subject:"Kundenzufriedenheit"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"customer relationship management"
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Brand image
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Barari, Mojtaba
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of financial services marketing : JFSM
Journal of retailing and consumer services
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The customer experience ecosystem in two cultural contexts
Barari, Mojtaba
;
Furrer, Olivier
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 234-243
Persistent link: https://www.econbiz.de/10011975370
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