The customer experience ecosystem in two cultural contexts
Mojtaba Barari, Olivier Furrer
| Year of publication: |
December 2018
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|---|---|
| Authors: | Barari, Mojtaba ; Furrer, Olivier |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 23.2018, 3/4, p. 234-243
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| Subject: | Customer experience | Customer experience ecosystem | Service ecosystem | Customer journey | Cultural difference | Critical incident technique | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-018-0053-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011975370