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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
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Consumer behaviour
Markenartikel
Lieferantenmanagement
824
Supplier relationship management
824
Business-to-business marketing
512
B-to-B-Marketing
510
Beziehungsmarketing
438
Relationship marketing
438
Marketing management
347
Marketingmanagement
347
Innovation
295
Innovation management
278
Innovationsmanagement
278
Business network
271
Unternehmensnetzwerk
271
Konsumentenverhalten
238
Brand management
210
Markenführung
210
Lieferkette
201
Supply chain
201
Firm performance
170
Unternehmenserfolg
168
Inter-firm cooperation
139
Unternehmenskooperation
139
Strategic management
137
Strategisches Management
136
Brand image
127
Markenimage
127
Salespeople
123
Verkauf
123
Verkaufspersonal
123
Selling
122
New product development
120
Produktentwicklung
120
USA
112
United States
112
Social Web
110
Social web
110
Knowledge management
103
Resource-based view
103
Ressourcenorientierter Ansatz
103
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Undetermined
204
Free
4
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Article
257
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1
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Article in journal
258
Aufsatz in Zeitschrift
258
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
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English
258
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Mohan, Mayoor
5
Casidy, Riza
4
Brown, Brian P.
3
Bush, Alan J.
3
Christodoulides, George
3
Jaakkola, Elina
3
Kleinaltenkamp, Michael
3
Moncrief, William C.
3
Nyadzayo, Munyaradzi W.
3
Aarikka-Stenroos, Leena
2
Al Shurideh, Muhammad
2
Aspara, Jaakko
2
Bailey, Ainsworth Anthony
2
Beeler, Lisa L.
2
Block, Martin P.
2
Caigny, Arno de
2
Chaker, Nawar N.
2
Coussement, Kristof
2
Dahlén, Micael
2
Grant, David B.
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Hartmann, Nathaniel N.
2
Holmlund, Maria
2
Hsiao, Shih-Hui
2
Joireman, Jeff
2
Kim, Dong Hoo
2
Kim, Soojin
2
Laroche, Michel
2
Lussier, Bruno
2
Milne, George R.
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Paswan, Audhesh
2
Prohl-Schwenke, Katharina
2
Rangarajan, Deva
2
Rim, Hyejoon
2
Rita, Paulo
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing communications
Journal of business research : JBR
854
Journal of retailing and consumer services
785
The journal of brand management : an international journal
373
The journal of product & brand management
334
International journal of hospitality management
315
Psychology & marketing
202
Asia Pacific journal of marketing and logistics
182
European journal of marketing : EJM
168
SpringerLink / Bücher
162
The journal of services marketing
159
Journal of business ethics : JOBE
155
Journal of the Academy of Marketing Science
145
Journal of marketing
142
Journal of travel and tourism marketing
139
International journal of consumer studies
130
Marketing intelligence & planning
130
Journal of retailing
127
International journal of contemporary hospitality management
123
Journal of hospitality marketing & management
122
Cogent business & management
117
Journal of marketing management : MM
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
114
Management science : journal of the Institute for Operations Research and the Management Sciences
114
Journal of strategic marketing
111
International journal of retail & distribution management
105
Marketing letters : a journal of research in marketing
99
Tourism management : research, policies, practice
99
The journal of consumer marketing
98
The service industries journal
93
Journal of international consumer marketing
90
The international review of retail, distribution and consumer research
90
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of fashion marketing and management
84
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
84
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of marketing research : JMR
82
International journal of internet marketing and advertising : IJIMA
80
Journal of promotion management : innovations in planning and applied research
80
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ECONIS (ZBW)
258
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258
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1
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
2
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
3
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
4
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
5
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
6
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
7
What drives the implementation of customer success
management
? : antecedents of customer success
management
from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
8
Blogging effects across supplier, retailer, and customer
Prasad, Shantanu
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012424753
Saved in:
9
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
10
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
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