Blogging effects across supplier, retailer, and customer
Year of publication: |
2021
|
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Authors: | Prasad, Shantanu |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 1, p. 1-19
|
Subject: | Blog | contagion effect | conviction | retailer | supplier and customer | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Web 2.0-Technologien | Web 2.0 technologies | Beziehungsmarketing | Relationship marketing | Lieferkette | Supply chain | Konsumentenverhalten | Consumer behaviour | Social Web | Social web |
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