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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : MM"
~person:"Laplaca, Peter J."
~person:"O'Cass, Aron"
~subject:"Ressourcenorientierter Ansatz"
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Ressourcenorientierter Ansatz
Innovation
6
New product development
6
Produktentwicklung
6
Marketing management
5
Marketingmanagement
5
B-to-B-Marketing
4
Business-to-business marketing
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Innovation management
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Innovationsmanagement
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Unternehmenserfolg
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Customer value
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Dienstleistungssektor
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Laplaca, Peter J.
O'Cass, Aron
Bocconcelli, Roberta
4
Crick, James M.
3
Gabrielsson, Mika
3
Harrison, Debbie
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Henneberg, Stephan
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Hughes, Tim
3
Mehrabi, Hamed
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Alinaghian, Leila
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Baraldi, Enrico
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Hult, G. Tomas M.
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Keramati, Abbas
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Ketchen, David J.
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Lambkin, Mary
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Magnan, Gregory M.
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Marcos Cuevas, Javier
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Morgan, Robert
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Raza-Ullah, Tatbeeq
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Rodríguez-Serrano, M. Ángeles
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : MM
Journal of strategic marketing
2
Australasian marketing journal
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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ECONIS (ZBW)
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Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
2
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
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