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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : MM"
~subject:"Supplier relationship management"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Business-to-business relationship"
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Supplier relationship management
B-to-B-Marketing
9
Business-to-business marketing
9
Lieferantenmanagement
8
Beziehungsmarketing
7
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7
Selling
3
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3
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B2B
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Boundary function
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Customer reacquisition
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Customer relationship management
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Customer satisfaction
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Dissolution
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Evaluating relationships
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Guanxi
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High technology
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Hochtechnologie
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Konferenzbeitrag
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Naudé, Peter
2
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Borg, Susanne Wiatr
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Dean, Andrew Kristoffer
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Ellison, Nicholas
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Fleming, Deirdre
1
Grönroos, Christian
1
Human, Gert
1
Kelliher, Felicity
1
La Rocca, Antonella
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Leach, Mark P.
1
Liu, Annie H.
1
Lynch, Patrick
1
Moscatelli, Paolo
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Perna, Andrea
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Snehota, Ivan
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : MM
Journal of business research : JBR
2
Journal of purchasing and supply management
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
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ECONIS (ZBW)
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1
Science "fact" and science "fiction"? : homophilous communication in high-technology B2B selling
Dean, Andrew Kristoffer
;
Ellison, Nicholas
;
Wells, …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 764-788
Persistent link: https://www.econbiz.de/10011746390
Saved in:
2
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella
;
Moscatelli, Paolo
;
Perna, Andrea
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Saved in:
3
The process of evaluating business to business relationships facing dissolution : an SME owner manager perspective
Fleming, Deirdre
;
Lynch, Patrick
;
Kelliher, Felicity
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 83-93
Persistent link: https://www.econbiz.de/10011549371
Saved in:
4
It ain't over 'til it's over : evaluating reacquisition opportunities in business-to-business markets
Leach, Mark P.
;
Liu, Annie H.
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10010386452
Saved in:
5
Continuing the evolution of the selling process : a multi-level perspective
Borg, Susanne Wiatr
;
Young, Louise
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 543-552
Persistent link: https://www.econbiz.de/10010386460
Saved in:
6
Value-based sales process adaption in business relationships
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 1085-1095
Persistent link: https://www.econbiz.de/10010410579
Saved in:
7
Heterogeneity in the quality-satisfaction-loyalty framework
Human, Gert
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 920-928
Persistent link: https://www.econbiz.de/10010410706
Saved in:
8
Development of special forms of B2B relationships : examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
Abosag, Ibrahim
;
Naudé, Peter
- In:
Industrial marketing management : the international …
43
(
2014
)
6
,
pp. 887-896
Persistent link: https://www.econbiz.de/10010410714
Saved in:
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