Heterogeneity in the quality-satisfaction-loyalty framework
Gert Human; Peter Naudé
| Year of publication: |
2014
|
|---|---|
| Authors: | Human, Gert ; Naudé, Peter |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 6, p. 920-928
|
| Subject: | Business-to-business relationships | Satisfaction | Mediation | Loyalty | Multi-group analysis | Lieferantenmanagement | Supplier relationship management | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Arbeitszufriedenheit | Job satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410706