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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~subject:"Brand management"
~subject:"Relationship marketing"
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Brand management
Relationship marketing
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348
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348
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
Lehrbuch
Journal of business research : JBR
88
Journal of strategic marketing
47
The journal of brand management : an international journal
46
Journal of retailing and consumer services
36
European journal of marketing : EJM
33
The journal of business & industrial marketing
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The journal of product & brand management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Gabler Edition Wissenschaft
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Springer eBook Collection
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The marketing review
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
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Europäische Hochschulschriften / 5
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International journal of electronic customer relationship management : IJECRM
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Springer eBook Collection / Business and Economics
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Harvard-Business-Manager : das Wissen der Besten
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International journal of advertising : the review of marketing communications
10
International journal of hospitality management
10
International journal of retail & distribution management
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Journal of marketing for higher education
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Journal of promotion management : JPM
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Kellogg on marketing : the marketing faculty of the kellog school of management
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
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ECONIS (ZBW)
64
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1
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
2
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
3
An emprical examination of customer value proposition
implementation
Grimes-Rose, Marsha
;
Zboja, James J.
;
Laird, Mary Dana
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 15-26
Persistent link: https://www.econbiz.de/10014555667
Saved in:
4
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
5
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
6
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
8
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
9
Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Crick, James M.
;
Karami, Masoud
;
Crick, Dave
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 62-75
Persistent link: https://www.econbiz.de/10013206397
Saved in:
10
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
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