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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Marketingmanagement"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Marketingmanagement
Social web
Brand management
177
Markenführung
177
Brand image
93
Markenimage
93
Consumer behaviour
84
Konsumentenverhalten
84
B-to-B-Marketing
64
Business-to-business marketing
64
Beziehungsmarketing
53
Relationship marketing
53
Brand
52
Markenartikel
52
Lieferantenmanagement
46
Supplier relationship management
46
Social Web
37
Internet marketing
36
Online-Marketing
36
Marketing management
22
Advertising effects
20
Werbewirkung
20
Advertising
13
Corporate reputation
13
Firmenimage
13
Werbung
13
Brand architecture
11
Markenarchitektur
11
Viral marketing
11
Virales Marketing
11
Emotion
10
B2B branding
9
Brand loyalty
9
Corporate Social Responsibility
9
Corporate social responsibility
9
Customer integration
9
Emerging economies
9
Kundenintegration
9
Schwellenländer
9
Firm performance
8
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Undetermined
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Free
2
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Article
55
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Aufsatz in Zeitschrift
Working Paper
Article in journal
55
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English
55
Author
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Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Guerreiro, João Pedro Silva Martins
2
Hsiao, Shih-Hui
2
Ibrahim, Blend
2
Pitt, Leyland F.
2
Rita, Paulo
2
Xue, Fei
2
Zhou, Lijie
2
Ababneh, Bashar
1
Abosag, Ibrahim
1
Aljarah, Ahmad
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amrouche, Nawel
1
Ardekani, Saeid Saeida
1
Arnett, Dennis B.
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Bang, Nguyen
1
Bansal, Amrita
1
Basaran Borsai, Anne Marie
1
Bilro, Ricardo Godinho
1
Blankson, Charles
1
Boeck, Harold
1
Botha, Elsamari
1
Bruhn, Manfred
1
Burroughs, Benjamin
1
Caigny, Arno de
1
Cao, Guangming
1
Cao, Li
1
Castrillon Paque, Victor
1
Chang, Yu
1
Chen, Junsong
1
Cho, Su Yeon
1
Choi, Yunmi
1
Chopra, Anjali
1
Christodoulides, George
1
Christodoulopoulou, Angeliki
1
Coussement, Kristof
1
Dam, Linda
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
146
The journal of brand management : an international journal
97
The journal of product & brand management
88
Journal of retailing and consumer services
70
International journal of internet marketing and advertising : IJIMA
48
Journal of marketing communications
36
European journal of marketing : EJM
33
Journal of marketing management : MM
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of strategic marketing
29
Business horizons
24
International journal of advertising : the review of marketing communications
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of marketing
23
Marketing intelligence & planning
23
Tourism management : research, policies, practice
21
Cogent business & management
19
Journal of internet commerce
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Asia Pacific journal of marketing and logistics
17
Journal of promotion management : JPM
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of the Academy of Marketing Science
16
International journal of hospitality management
15
Journal of fashion marketing and management
14
Journal of global marketing
14
Psychology & marketing
14
Technological forecasting & social change : an international journal
14
International journal of electronic marketing and retailing : IJEMR
13
International marketing review
13
Marketing theory
13
Qualitative market research : an international journal
13
European journal of marketing
12
International journal of consumer studies
12
International journal of contemporary hospitality management
11
The journal of business & industrial marketing
11
European Sport management quarterly : ESMQ
10
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ECONIS (ZBW)
55
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
The moderating effect of the use of virtual reality technologies in the
branding
of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
5
Branding
and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
6
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
7
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
8
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
9
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
10
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
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