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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of research in marketing and entrepreneurship"
~subject:"B-to-B-Marketing"
~subject:"Italien"
~subject:"Social web"
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of research in marketing and entrepreneurship
Journal of research in marketing and entrepreneurship : JRME
2
Piccola impresa
2
Customer-centric marketing strategies : tools for building organizational performance
1
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Kommunikation kleiner und mittlerer Unternehmen
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Marketing management in Africa
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Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Springer briefs in computer science
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ECONIS (ZBW)
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Dark, darker, social media : dark side experiences, identity protection, and preventive strategies of micro entrepreneurs on social media
Sawy, Alina
;
Bögenhold, Dieter
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
2
,
pp. 223-252
Persistent link: https://www.econbiz.de/10014295535
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2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
4
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
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