//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
489
Marketingmanagement
489
Marketing
148
Business-to-business marketing
108
B-to-B-Marketing
107
Beziehungsmarketing
88
Relationship marketing
88
Firm performance
87
Unternehmenserfolg
86
Lieferantenmanagement
84
Supplier relationship management
84
Innovation
65
Strategic management
52
Strategisches Management
52
Brand management
49
Markenführung
49
Consumer behaviour
46
Konsumentenverhalten
46
KMU
41
SME
41
Internet marketing
36
Online-Marketing
36
Competitive advantage
35
Wettbewerbsvorteil
35
Innovation management
34
Innovationsmanagement
34
Resource-based view
31
Ressourcenorientierter Ansatz
31
Market orientation
30
New product development
29
Produktentwicklung
29
Selling
29
Verkauf
29
market orientation
28
USA
27
United States
27
Brand image
25
Markenimage
25
Social Web
25
Social web
25
more ...
less ...
Online availability
All
Undetermined
260
Free
5
Type of publication
All
Article
548
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
560
Aufsatz in Zeitschrift
560
Collection of articles of several authors
13
Sammelwerk
13
Case study
7
Fallstudie
7
Aufsatzsammlung
2
Festschrift
2
Interview
2
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
561
Author
All
Di Benedetto, C. Anthony
11
Gilmore, Audrey
10
Lindgreen, Adam
9
O'Cass, Aron
9
Lane, Nikala
7
Morgan, Robert
7
Terho, Harri
7
Eggert, Andreas
5
Malshe, Avinash
5
Möller, K. E. Kristian
5
Ngo, Liem Viet
5
Parvinen, Petri
5
Sarin, Shikhar
5
Agnihotri, Raj
4
Blankson, Charles
4
Dibb, Sally
4
Gupta, Mahesh Chander
4
Kindström, Daniel
4
Melewar, T. C.
4
Modi, Pratik
4
Piercy, Niall
4
Piercy, Nigel
4
Sahi, Gurjeet Kaur
4
Simkin, Lyndon
4
Ulaga, Wolfgang
4
Yan, Ruiliang
4
Akter, Shahriar
3
Auh, Seigyoung
3
Baron, Steve
3
Brennan, Ross
3
Calantone, Roger J.
3
Cao, Guangming
3
Carson, David
3
Cartwright, Severina
3
Coffie, Stanley
3
Crick, James M.
3
Dwivedi, Yogesh Kumar
3
Gao, Yuhui
3
Haas, Alexander
3
Hughes, Paul
3
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of strategic marketing
The marketing review
SpringerLink / Bücher
521
Journal of business research : JBR
390
Europäische Hochschulschriften / 5
230
European journal of marketing : EJM
178
Journal of marketing management : MM
168
Springer eBook Collection
166
Journal of the Academy of Marketing Science
148
Journal of marketing
140
Gabler Edition Wissenschaft
126
The journal of business & industrial marketing
117
Springer eBook Collection / Business and Economics
114
Marketing intelligence & planning
106
Journal of marketing communications
105
Lehrbuch
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of retailing and consumer services
84
Management science : journal of the Institute for Operations Research and the Management Sciences
71
Marketing theory
71
Journal of marketing education : JME
70
Journal of marketing research : JMR
67
Marketing : ZFP ; journal of research and management
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Journal of advertising research
65
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
62
The journal of brand management : an international journal
62
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
61
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
60
Hamburger Schriften zur Marketingforschung
59
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
Asia Pacific journal of marketing and logistics
58
Arbeitspapier / Institut für Marketing, Universität Mannheim
57
Business horizons
57
Journal of business-to-business marketing
57
Research
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
Journal of business economics : JBE
54
more ...
less ...
Source
All
ECONIS (ZBW)
560
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
561
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Developing customer analytics capability in firms of different ages : examining the complementarity of outside-in and inside-out resources
Mehrabi, Hamed
;
Chen, Yongjian Ken
;
Keramati, Abbas
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 108-121
Persistent link: https://www.econbiz.de/10014555719
Saved in:
2
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
3
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
4
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
5
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
6
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
7
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
8
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
9
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
10
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->