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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Management international review : mir ; journal of international business"
~person:"Parvinen, Petri"
~subject:"Marketingmanagement"
~subject:"United States"
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Parvinen, Petri
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Industrial marketing management : the international journal for industrial and high-tech firms
Management international review : mir ; journal of international business
Journal of marketing management : MM
1
Management decision : MD
1
The journal of business & industrial marketing
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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1
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales
management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
2
An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales
ma...
Möller, K. E. Kristian
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
Saved in:
3
Effective implementation of relationship orientation in new product launches
Matikainen, Minna
;
Terho, Harri
;
Matikainen, Esa
; …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10010530582
Saved in:
4
Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti
;
Möller, K. E. Kristian
;
Parvinen, Petri
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125
Saved in:
5
Pharmaceutical marketing through the customer portfolio : institutional influence and adaption
Lukkari, Pirjo
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
37
(
2008
)
8
,
pp. 965-976
Persistent link: https://www.econbiz.de/10003793442
Saved in:
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