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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Research"
~person:"Pedeliento, Giuseppe"
~person:"Spieth, Patrick"
~subject:"Business-to-business marketing"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
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Business-to-business marketing
Konsumentenverhalten
Markenimage
Beziehungsmarketing
2
Brand
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Brand image
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Brand loyalty
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Brand management
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Consumer behaviour
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Markenartikel
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Brand attachment
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Business model
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Business model innovation
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Business network
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Customer perceptions
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Geschäftsmodell
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Industrial networks
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Owner-operators
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Pedeliento, Giuseppe
Spieth, Patrick
Albors Garrigós, José
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Andreini, Daniela
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Bergamschi, Mara
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Fraß, Alexander
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Kühn, Jochen
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Langner, Tobias
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Meissner, Svenja
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Mödinger, Wilfried
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Röth, Tobias
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Salo, Jari
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Industrial marketing management : the international journal for industrial and high-tech firms
Research
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
2
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
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