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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Research"
~subject:"Automotive industry"
~subject:"B-to-B-Marketing"
~subject:"Business network"
~subject:"Markenimage"
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Automotive industry
B-to-B-Marketing
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Brand loyalty
8
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8
Consumer behaviour
5
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5
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3
Deutschland
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Fraß, Alexander
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Meissner, Svenja
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Pedeliento, Giuseppe
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Röth, Tobias
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Salo, Jari
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Industrial marketing management : the international journal for industrial and high-tech firms
Research
The journal of product & brand management
23
Journal of retailing and consumer services
19
The journal of brand management : an international journal
19
Journal of business research : JBR
15
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of Indian culture and business management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
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Brand the Future : systematische Markenentwicklung im B2B
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European journal of marketing
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Future Business Journal
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ECONIS (ZBW)
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
2
Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Fraß, Alexander
-
2016
Persistent link: https://www.econbiz.de/10011477787
Saved in:
3
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
4
Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
Staufer, Isabel Maria
-
2014
Persistent link: https://www.econbiz.de/10010439276
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