//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Research"
~subject:"Automotive industry"
~subject:"Business network"
~subject:"Customer satisfaction"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand relationship"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Automotive industry
Business network
Customer satisfaction
Markenimage
Brand loyalty
8
Markentreue
8
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
3
Deutschland
3
Markenführung
3
Verbraucherverhalten
3
Beziehungsmarketing
2
Brand
2
Brand image
2
Germany
2
Kfz-Industrie
2
Markenartikel
2
Markenpolitik
2
Relationship marketing
2
Automotive services industry
1
B-to-B-Marketing
1
Behaviour
1
Brand attachment
1
Brand community
1
Brand equity
1
Brand trust
1
Business model
1
Business model innovation
1
Business-to-business marketing
1
China
1
Consumer motivation
1
Consumers
1
Customer perceptions
1
Customer service
1
Einzelhandel
1
Electric vehicle
1
Elektrofahrzeug
1
Emotion
1
Emotional branding
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Book / Working Paper
3
Article
2
Type of publication (narrower categories)
All
Hochschulschrift
3
Article in journal
2
Aufsatz in Zeitschrift
2
Thesis
2
Case study
1
Fallstudie
1
Language
All
English
3
German
2
Author
All
Albors Garrigós, José
1
Andreini, Daniela
1
Bergamschi, Mara
1
Burmann, Christoph
1
Fraß, Alexander
1
Meissner, Svenja
1
Pedeliento, Giuseppe
1
Roßmann, Patrick
1
Röth, Tobias
1
Salo, Jari
1
Schoeneberg, Klaus-Peter
1
Spieth, Patrick
1
Staufer, Isabel Maria
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Research
The journal of product & brand management
25
Journal of retailing and consumer services
22
Journal of business research : JBR
20
The journal of brand management : an international journal
20
Asia Pacific journal of marketing and logistics
11
International journal of hospitality management
11
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
International journal of contemporary hospitality management
6
Cogent business & management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Global business review
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
-
2019
Persistent link: https://www.econbiz.de/10011980068
Saved in:
2
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
3
Achieving brand loyalty in China through after-sales services : with a particular focus on the influences of cultural determinants
Fraß, Alexander
-
2016
Persistent link: https://www.econbiz.de/10011477787
Saved in:
4
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
5
Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
Staufer, Isabel Maria
-
2014
Persistent link: https://www.econbiz.de/10010439276
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->