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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Springer eBook Collection"
~person:"Hult, G. Tomas M."
~person:"Song, Michael"
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Industrial marketing management : the international journal for industrial and high-tech firms
Springer eBook Collection
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The impact of industry environment on early market entry decisions by B2B managers in the US and Japan
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 832-843
Persistent link: https://www.econbiz.de/10008737501
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2
Factors influencing the relative importance of marketing strategy creativity and marketing strategy implementation effectiveness
Slater, Stanley F.
;
Hult, G. Tomas M.
;
Olson, Eric M.
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 551-559
Persistent link: https://www.econbiz.de/10003983983
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