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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~language:"ita"
~language:"kir"
~language:"lit"
~language:"und"
~person:"Dwivedi, Yogesh Kumar"
~person:"Grant, David B."
~person:"Mohan, Mayoor"
~subject:"Auslandsinvestition"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference proceedings"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Auslandsinvestition
Konsumentenverhalten
Supply chain
Wirkungsanalyse
Lieferantenmanagement
11
Supplier relationship management
11
B-to-B-Marketing
9
Business-to-business marketing
9
Consumer behaviour
7
Beziehungsmarketing
5
Relationship marketing
5
Lieferkette
4
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Artificial intelligence
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Dwivedi, Yogesh Kumar
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5
Sharma, Arun
4
Aarikka-Stenroos, Leena
3
Brown, Brian P.
3
Bush, Alan J.
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Caniato, Federico
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Chan, Hing Kai
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Chen, Lujie
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Gölgeci, Ismail
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Jaakkola, Elina
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Johnsen, Thomas E.
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Kim, Daekwan
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Kleinaltenkamp, Michael
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Lindgreen, Adam
3
Luzzini, Davide
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Makkonen, Hannu
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Moncrief, William C.
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Nyadzayo, Munyaradzi W.
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Ojha, Divesh
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Paswan, Audhesh
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Rangarajan, Deva
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Ruyter, Ko de
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Snehota, Ivan
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Xie, En
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Zhang, Chun
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Blome, Constantin
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Bocconcelli, Roberta
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Bourlakis, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
11
Journal of retailing and consumer services
11
International journal of Indian culture and business management
7
Information systems management
6
The marketing review
6
European journal of marketing : EJM
5
International journal of production economics
5
International journal of production research
5
International journal of logistics : research and applications
4
The international journal of logistics management
4
Asia Pacific journal of marketing and logistics
3
Supply chain management : an international journal
3
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of retail & distribution management
2
Operations management research : OMR ; advancing practice through theory
2
Psychology & marketing
2
The journal of product & brand management
2
Benchmarking : an international journal
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
European journal of innovation management : EJIM
1
European retail research
1
International journal of business information systems : IJBIS
1
International journal of management & enterprise development : IJMED
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of physical distribution and logistics management
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of business logistics
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Logistics research
1
Management research review
1
The international journal of bank marketing : IJBM
1
The journal of services marketing
1
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ECONIS (ZBW)
9
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1
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9
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9
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1
Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
2
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
3
Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
Saved in:
4
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
5
Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
Saved in:
6
Use of celebrity and non-celebrity persons in B2B advertisements : effects on attention, recall, and hedonic and utilitarian attitudes
Ferguson, Jodie L.
;
Mohan, Mayoor
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 594-604
Persistent link: https://www.econbiz.de/10012291393
Saved in:
7
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
8
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
9
Intermediaries in power-laden retail supply chains : an opportunity to improve buyer-supplier relationships and collaboration
Hingley, Martin
;
Lindgreen, Adam
;
Grant, David B.
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 78-84
Persistent link: https://www.econbiz.de/10011411695
Saved in:
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