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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~language:"ita"
~language:"kir"
~language:"lit"
~language:"und"
~person:"Dwivedi, Yogesh Kumar"
~person:"Grant, David B."
~subject:"Auslandsinvestition"
~subject:"Business-to-business marketing"
~subject:"Konsumentenverhalten"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatzsammlung"
~type_genre:"Collection of articles of several authors"
~type_genre:"Conference proceedings"
~type_genre:"Fallstudie"
~type_genre:"Graue Literatur"
~type_genre:"Statistik"
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Auslandsinvestition
Business-to-business marketing
Konsumentenverhalten
Supply chain
Wirkungsanalyse
B-to-B-Marketing
5
Lieferantenmanagement
5
Supplier relationship management
5
Beziehungsmarketing
4
Lieferkette
4
Relationship marketing
4
Consumer behaviour
3
Artificial intelligence
2
Business model
2
Business network
2
Digitalisierung
2
Digitization
2
Geschäftsmodell
2
Künstliche Intelligenz
2
Logistics provider
2
Logistikdienstleister
2
Marketing management
2
Marketingmanagement
2
Trust
2
Unternehmensnetzwerk
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AI chatbot
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AI-driven marketing analytics
1
Adoption of AI
1
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Algorithm
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Algorithmic bias
1
Algorithms
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Algorithmus
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Attitude
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B2B marketing
1
B2B marketing strategy
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B2B social media marketing
1
Bias
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Bibliometrics
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Big data
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Aufsatzsammlung
Collection of articles of several authors
Conference proceedings
Fallstudie
Graue Literatur
Statistik
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7
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Italian
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Dwivedi, Yogesh Kumar
Grant, David B.
Lindgreen, Adam
19
Naudé, Peter
19
Henneberg, Stephan
16
Sharma, Arun
13
Di Benedetto, C. Anthony
11
Keränen, Joona
11
Terho, Harri
9
Christodoulides, George
8
Cova, Bernard
8
Kleinaltenkamp, Michael
8
Snehota, Ivan
8
Ulaga, Wolfgang
8
Agnihotri, Raj
7
Casidy, Riza
7
La Rocca, Antonella
7
Ruyter, Ko de
7
Swani, Kunal
7
Aarikka-Stenroos, Leena
6
Brown, Brian P.
6
Johnston, Wesley J.
6
Mouzas, Stefanos
6
Möller, K. E. Kristian
6
Rangarajan, Deva
6
Ritter, Thomas
6
Beverland, Michael B.
5
Chan, Hing Kai
5
Eggert, Andreas
5
Ivens, Björn Sven
5
Iyer, Gopalkrishnan R.
5
Kowalkowski, Christian
5
Matthyssens, Paul
5
Mohan, Mayoor
5
Mora Cortez, Roberto
5
Yan, Ruiliang
5
Andersen, Poul Houman
4
Calantone, Roger J.
4
Gölgeci, Ismail
4
Jaakkola, Elina
4
Jacob, Frank
4
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
11
Journal of business research : JBR
10
International journal of Indian culture and business management
7
Information systems management
6
The marketing review
6
European journal of marketing : EJM
5
International journal of production economics
5
International journal of production research
5
International journal of logistics : research and applications
4
The international journal of logistics management
4
Asia Pacific journal of marketing and logistics
3
Supply chain management : an international journal
3
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of retail & distribution management
2
Operations management research : OMR ; advancing practice through theory
2
Psychology & marketing
2
Benchmarking : an international journal
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
European journal of innovation management : EJIM
1
European retail research
1
International journal of business information systems : IJBIS
1
International journal of management & enterprise development : IJMED
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of physical distribution and logistics management
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of business logistics
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Logistics research
1
Management research review
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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Source
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ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Green brand identity and B2B channel partners' tactical green marketing orientation : moderating effect of brand governance
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 218-237
Persistent link: https://www.econbiz.de/10014555808
Saved in:
2
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
3
Guest editorial: artificial intelligence for B2B marketing : challenges and opportunities
Dwivedi, Yogesh Kumar
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 109-113
Persistent link: https://www.econbiz.de/10013494050
Saved in:
4
Consumer involvement in supply networks : a cubic typology of C2B2C and C2B2B business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 356-369
Persistent link: https://www.econbiz.de/10012501980
Saved in:
5
Editorial: blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
Aspara, Jaakko
;
Grant, David B.
;
Holmlund, Maria
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 76-77
Persistent link: https://www.econbiz.de/10012490941
Saved in:
6
Intermediaries in power-laden retail supply chains : an opportunity to improve buyer-supplier relationships and collaboration
Hingley, Martin
;
Lindgreen, Adam
;
Grant, David B.
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 78-84
Persistent link: https://www.econbiz.de/10011411695
Saved in:
7
Value in business and industrial marketing : past, present, and future
Lindgreen, Adam
;
Hingley, Martin K.
;
Grant, David B.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 207-214
Persistent link: https://www.econbiz.de/10009513186
Saved in:
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