Value in business and industrial marketing : past, present, and future
Year of publication: |
2012
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Authors: | Lindgreen, Adam ; Hingley, Martin K. ; Grant, David B. ; Morgan, Robert |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 1, p. 207-214
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Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
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