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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~language:"eng"
~language:"lit"
~language:"spa"
~subject:"Brand"
~type_genre:"Article in journal"
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Brand
Lieferantenmanagement
828
Supplier relationship management
828
Business-to-business marketing
611
B-to-B-Marketing
609
Beziehungsmarketing
406
Business network
406
Relationship marketing
406
Unternehmensnetzwerk
405
Innovation
366
Innovation management
276
Innovationsmanagement
276
Marketing management
249
Marketingmanagement
249
Firm performance
214
Unternehmenserfolg
212
Lieferkette
200
Supply chain
200
Inter-firm cooperation
191
Unternehmenskooperation
191
Salespeople
154
Verkaufspersonal
154
Value creation
147
New product development
146
USA
146
United States
146
Betriebliche Wertschöpfung
145
Produktentwicklung
145
Strategic management
132
Strategisches Management
132
Resource-based view
128
Ressourcenorientierter Ansatz
127
Consumer behaviour
124
Konsumentenverhalten
124
Selling
122
Verkauf
122
Confidence
117
Vertrauen
117
Knowledge transfer
115
Wissenstransfer
115
Social network
113
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25
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Article
29
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1
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Article in journal
Aufsatz in Zeitschrift
30
Collection of articles of several authors
1
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1
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English
Lithuanian
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Christodoulides, George
3
Gupta, Suraksha
3
Adeola, Ogechi
1
Amrouche, Nawel
1
Anaza, Nwamaka A.
1
Andreini, Daniela
1
Bergamschi, Mara
1
Brown, Brian P.
1
Capon, Noel
1
Christodoulopoulou, Angeliki
1
Cova, Bernard
1
Cuneo, Andres
1
Davis, Donna F.
1
Deng, Qi
1
Ewing, Michael
1
Fang, Dalu
1
Fearne, Andrew P.
1
Ford, David
1
Foroudi, Pantea
1
Freytag, Per V.
1
Ghantous, Nabil
1
Golicic, Susan L.
1
Guenther, Miriam
1
Guenther, Peter
1
Guo, Chiquan
1
Gustafson, Brandon M.
1
Gölgeci, Ismail
1
Hao, Andy W.
1
He, Jiaxun
1
Helm, Sabrina V.
1
Henseler, Jörg
1
Hsiao, Shih-Hui
1
Huang, Haiyang
1
Ingstrup, Mads Bruun
1
Ji, Shaobo
1
Kao, Ta Wei
1
Kapitan, Sommer
1
Kemp, Elyria
1
Kemper, Joya A.
1
Khaneja, Suyash
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
290
Journal of business research : JBR
283
The journal of product & brand management
199
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
41
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of marketing communications
37
Journal of the Academy of Marketing Science
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
European journal of marketing
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International journal of advertising : the review of marketing communications
23
Journal of international marketing
23
International journal of market research
22
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ECONIS (ZBW)
30
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30
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date (oldest first)
1
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
2
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
3
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
4
Strategic B2B brand activism : building conscientious purpose for social impact
Kapitan, Sommer
;
Kemper, Joya A.
;
Vredenburg, Jessica
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 14-28
Persistent link: https://www.econbiz.de/10014230631
Saved in:
5
A discursive framework of B2B brand legitimacy
Gustafson, Brandon M.
;
Pomirleanu, Nadia
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 22-31
Persistent link: https://www.econbiz.de/10012501933
Saved in:
6
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
7
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
8
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
9
How social media shapes the fashion industry : the spillover effects between private labels and national brands
Hsiao, Shih-Hui
;
Wang, Yen-Yao
;
Wang, Tawei
;
Kao, Ta Wei
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012212199
Saved in:
10
Product substitution in different weights and brands considering customer segmentation and panic buying behavior
Tsao, Yu-Chung
;
Raj, Praveen Vijaya Raj Pushpa
;
Yu, Vincent
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 209-220
Persistent link: https://www.econbiz.de/10012004392
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