How social media shapes the fashion industry : the spillover effects between private labels and national brands
Shih-Hui Hsiao, Yen-Yao Wang, Tawei Wang, Ta-Wei Kao
| Year of publication: |
2020
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|---|---|
| Authors: | Hsiao, Shih-Hui ; Wang, Yen-Yao ; Wang, Tawei ; Kao, Ta Wei |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 40-51
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| Subject: | Brand competition | Spillover effect | Social media | Fashion marketing | SMEs | Markenartikel | Brand | Social Web | Social web | Mode | Fashion | Spillover-Effekt | KMU | SME | Bekleidungsindustrie | Clothing industry | Online-Marketing | Internet marketing | Markenführung | Brand management | Handelsmarke | Store brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.02.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012212199